The Orchestra

"Greatness is in the agency of others."

I don't know who said it first. I wish I knew because I'd thank them. This idea has rung true for me every day since I first heard it. Greatness isn't about one person, one idea, or one perspective. It happens when different minds come together, individual talents align, and trust allows something bigger to emerge.

That's precisely what a small studio has stood for since we started seven years ago. Creativity isn't a solo act; it's a symphony. My role has always felt like that of a conductor, not dictating every note but ensuring that when we play, we create something greater than the sum of its parts.

Building this team has been one of the greatest privileges of my life. Every person here brings their own sound, rhythm, and way of seeing the world. And yet, we're always on the same wavelength. Without forcing it, we sync. It's always so harmonious; sometimes, it feels other-worldly.

Everyone at a small studio passes the vibecheck. There's an unspoken understanding, a shared rhythm that keeps everything moving. We all play with full authority, unrestrained and uninterrupted. And still, every note, every detail, every idea fits into a composition that moves. Our client-partners feel it. They don't just see our work; they experience it. They hear the rhythm we create, and it resonates.

We've shared a few editions of Ding! about our culture and why it works. About how we find our flow (Find Your Vibe), how we listen to each other (Active Listening), how we collaborate (The Creative Assist), and how we embrace a bold generation to do their best work (Is Gen-Z Lazy?). Each of these pieces speaks to what makes us who we are; why, regardless of our differences, we create in perfect sync.

Despite our different strengths, we always seem to read from the same manuscript. The vision is clear. The destination is composed. Ultimately, we create something that brings peace to us and the partners we collaborate with.

I couldn't be prouder of this team. Every single person, every single note, has mattered. It's been an honor to compose alongside you.

We're about to deliver our best piece for peace this year, and I can't wait!

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