The Value of Celebrating
April 26, 2023
We believe everything starts with identity. It’s a belief that allows us to lead with our hearts, and take action on our experiences. It helps us create with childlike-wonder, and it’s how we bring peace.
As a small studio grows, our desire to encourage that belief and behavior grows. A key way we do this is through celebration. We celebrate the person who took action, and we celebrate their childlike-wonder. When we do this, we get to reflect on what went well and give gratitude. Through regular practice, it helps motivate us as it rubs off onto others.
It’s contagious.

While daily, informal praise had already been a huge part of our culture, we thought it would cool to formally celebrate major moments of action being taken on one’s childlike-wonder.
This lead us to starting a new tradition, the Amber Acorn Award. This award celebrates the act of pursuing childlike-wonder. It's awarded to someone who exemplifies the studio’s mission. In physical form, the award is a small pin of a golden squirrel holding an acorn made of amber.
It's adorable!

Because the award is represented by a single item, only one person can hold it at a time. As the holder of the award, you are known as theGolden Squirrel. After receiving it, you can pass it forward, or hold on to it for as long as you wish. That’s what makes it special. While it may take a lot to earn it, the holder can't wait to give it someone else.
Now that we know what this cute little award is, it’s my pleasure to announce that the first recipient of the Amber Acorn Award is… drum roll… Sarah! For all the badass work she did on Side Affects. Sarah inspires us all by always throwing bombs, and making her younger self so proud.
Excited to see who becomes the next Golden Squirrel! 🐿️