The Lonely Road

Robert Frost (the poet) once stood at the crossroads of the metaphorical forest where paths diverged, contemplating the roads before him. His choice? The one less traveled—a path that resonates deeply with Who we are at a small studio. Our compass of being is not just about creativity but a sense of identity, a child-like state that's the guiding light that illuminates our path.

Countless design studios chase after the next big client, sacrificing their values and diluting their identities. However, we have chosen a different road that demands courage, conviction, and an uncompromising dedication to authenticity.

Our curiosity is boundless like a child discovering the world for the first time. Our approach is to empower the next generation of creative leaders, and we can’t back down from that path.

With each project, we embark on a journey of self-discovery, challenging ourselves to push the boundaries of what is possible while retaining the capacity to find joy in the simplest of moments. Our restless spirits thrive on the thrill of the unknown, constantly seeking new ways to redefine the art of verbal and visual storytelling for all of our client partners. Where many chase after fleeting trends, we build identities meant to last, inspired by the timeless curiosity of the mind of a child.

We vehemently reject the notion of cookie-cutter solutions. Instead, we immerse ourselves in our partners' unique narratives with wide-eyed wonder. We even trademarked an entire creative operating system, Identity Architecture to ensure we consistently follow this path. Through this process, we consistently deliver visual and verbal expressions deeply rooted in the soul of any brand.

Empowerment is a critical piece of our identity, so we will always foster and nurture the wonder within each of our partners, so that they can operate independently long after our collaboration. We equip them with all the clarity they need to maintain their identity, and execute with exceptional self-awareness.

As the world of design, communication, and identity continues to morph into a commodity of sameness, one thing gives us all the confidence to believe in the decisions we make: Robert Frost's words:

"Two roads diverged in a wood, and I took the one less traveled by, And that has made all the difference."

Stay true to yourself; it makes all the difference! ✌🏼