Your Design Partner
September 13, 2023
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Take a deep breath, hold it. Now exhale! That simple, natural act is how we believe design should naturally fit into our partners' businesses. It should be effortless and seamless so that it is hardly noticed. On the other hand, its impact should be felt across all integral touchpoints (digital or physical).
The breathing process reflects our design principles and our approach to forging partnerships. Breathing is an indispensable process for all living beings, and design is very much the same way for strategies, narratives, visions, and even down to hiring.
We are a design partner as steady and efficient as your breathing. A statement that we mean every alphabet of, and here are a few reasons why we see ourselves that way and how it only empowers our partners.
Deep Breaths
Meeting a new client(partner) for us is like taking fresh air into the lungs; it rejuvenates everyone on the team. We use it to exchange information, hopes, fears, and aspirations. Frequently, at the end of our partner meetings, we have a robust understanding of who they really are, what they need, and what beautiful story they want to share with the world. We are beyond curious and linger on every sentence shared, anecdotes told, and even passing dreams. This efficient onboarding system integrates us into the DNA of our partners, and it is an empathy and identity-driven process reflected in our deliverable.
Mighty Lungs
Have you ever played the game "Broken Telephone" or "Chinese Whispers"? That's often what the exchange of information feels like when collaboration occurs between huge teams. A lot of critical messages get lost in translation, and that is so not our vibe. We intentionally keep our team small, often establishing a direct line of communication between our designers and the client-partner. No one meddles with the message or alters the meaning or feeling behind it. Every whisper of our partner is heard by those who need it to string a narrative or paint a masterpiece. We work in tandem like the lungs and heart, oxygenating critical information to fuel the growth of our partners.
Exhale
After we've taken in all the information appropriately, our design team synthesizes it carefully, filtering the gems from the clutter. This naturally leads to crafting a compelling design narrative and identity. The intent is always to deliver a design solution that can last a lifetime. Every bit of it is imbued with the essence of our partner, woven intricately beyond expectation. We sweat all the small stuff, and it shows.
Rhythm
Each breath is a new song with the same beat, and that is based on fact; absolutely no two breathing patterns are the same; each one has a unique rhythm. Similarly, every partner we work with is provided a bespoke design system, identity report, or digital assets that empower them to stay consistent yet dynamic. Whether it is a name, logo, color palette, or an intuitive website - our design team's output is in sync like a heartbeat.
Every brand deserves a partner who understands its rhythm, which is why a small studio exists. We allow our partners to focus their expertise where it best serves their vision while we support them intentionally with design solutions that craft narratives that transcend time.
Take a deep breath, we’ve got you!
