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“Done is better than perfect.” We’ve heard the phrase. We’ve probably said it. But living by it? That’s the real challenge. For years, design culture has quietly idolized perfectionism. Flawless decks. Pixel-perfect prototypes. Infinite iterations. The myth that great work must be pristine has not only slowed down creative momentum, it’s quietly burned out entire teams.

But something’s shifting.

More designers are stepping into a new way of working—one that values progress over polish, clarity over complexity, and impact over idealism. It’s the rise of post-perfectionism, and it’s saving our sanity.

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It’s the rise of post-perfectionism, and it’s saving our sanity.

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This isn’t a rejection of high standards. It’s a rejection of paralysis. Perfectionism, research shows, doesn’t actually improve outcomes—it delays them. The American Psychological Association links perfectionism to anxiety, depression, and chronic stress. Harvard Business Review notes that the most effective teams don’t obsess over doing things perfectly—they ship, they learn, they improve. In other words, “good enough” isn’t a cop-out—it’s a strategy.
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In other words, “good enough” isn’t a cop-out—it’s a strategy.

At a small studio, we’ve talked about this before. In Vulnerable Brilliance, we explored the value of showing up, even when things feel unfinished. In My Creative Marathon, we emphasized pace over perfection. These weren’t just feel-good ideas. They were design survival skills.

The post-perfectionism movement redefines what creative success looks like. It’s not about flawless first drafts—it’s about clear intentions, authentic voice, and the courage to stop tweaking. Strategic imperfection invites feedback. It leaves room for evolution. And most importantly, it lets us move forward. Because at some point, more revisions just become fear in disguise.

Because at some point, more revisions just become fear in disguise.

And there’s freedom in that. When we allow ourselves to be unfinished, we make room for other people to participate. We invite critique, conversation, collaboration. We let design breathe. The best work we’ve made as a team didn’t come from grinding alone—it came from releasing control, sharing early, and improving together.

There will always be room for refinement. But perfect isn’t the destination—it’s the delay. Let’s aim instead for real, thoughtful, and alive. Work that reflects the moment it was made in. Work that doesn’t wait to be flawless to matter.

Peace!

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When you start out in design, it’s natural to build what you know. What you like. What you’d use. You center yourself, your taste, your context—and that’s not wrong. But at some point, to create work that lasts, you have to get out of your own head.

The best design doesn’t reflect just you. It reflects the world.

The best design doesn’t reflect just you. It reflects the world. It moves with it, listens to it, grows from it. “Don’t build for you” isn’t about losing your voice—it’s about expanding it. It’s about crafting solutions with empathy, not ego. And that shift? It changes everything.

Self-referential work might win short-term praise. It might get you noticed. But timeless work—the kind that earns trust and stays relevant—comes from a place of humility. It starts by asking, “Who is this really for?” and letting that answer guide every choice.

“Who is this really for?” and letting that answer guide every choice.

We see this in branding. In Branding on Purpose, we shared how identity is not a mirror, but a bridge. It connects your values to your audience’s reality. Similarly, in Designed to Lead, we focused on clarity—not charisma—as the true foundation of influence. Both articles circle the same truth: when you stop creating for applause and start creating for service, your work levels up.

When you stop creating for applause and start creating for service, your work levels up.

Design that lasts isn’t always the flashiest. It’s often quiet. Functional. Subtle. Think of a subway map, a well-loved book cover, a classic pair of jeans. These aren’t about showing off—they’re about showing up. For people, over time. The more you study timeless design, the more you realize: relevance is a relationship, not a trend.

Relevance is a relationship, not a trend.

That kind of relevance requires curiosity. You have to want to know what matters to someone else. You have to listen more than you speak. That means putting down your preferences, resisting the urge to impress, and doing the slower work of observation. When you care about context as much as composition, you start designing with longevity in mind.

And here's the good news—designing for others doesn’t mean erasing yourself. It means evolving. Your voice becomes sharper, not softer. Your taste refines, not retreats. Because when your work is built on generosity, it doesn’t just stand out—it stands up.

When your work is built on generosity, it doesn’t just stand out—it stands up.

Peace!

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Thinking should be easy. After all, it's what our brains are built for. But in a world where decisions are made at the speed of a scroll and opinions are formed in the time it takes to read a headline, real thinking—the kind that refines, questions, and considers multiple perspectives—has become a lost art.

We're bombarded daily with information, arguments, and hot takes. Some are loud, some are persuasive, and some are designed to manipulate rather than inform. It's easier than ever to pick a side without truly understanding it, to react instead of reflect, to assume instead of analyze. But real clarity? That requires effort. It requires space. It requires thinking.

For us at a small studio, every design decision we make is rooted in Identity Architecture—a framework that forces us, and more importantly, our client-partners, to pause and reflect. We don't just build brands; we help shape how people see themselves and how they show up in the world. That kind of work demands authenticity, and authenticity doesn't come from impulse but from deep, intentional thinking.

Before any project launches into the world, we challenge our clients to ask:

What do we stand for?
Who are we speaking to?
What kind of impact do we want to have?

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It's not about just making something look good. It's about making something true.

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Identity Architecture reveals and delivers a creative operating system. It provides a structured way for our client-partners (and us) to evaluate decisions through three essential lenses:

Values: What do we believe in, and how does this choice align with that?
Anchors: What are the non-negotiables that keep us grounded?
Strengths: What unique qualities set us apart, and how can we lean into them?

When every decision passes through this matrix, clarity becomes second nature. Instead of being overwhelmed by endless possibilities or outside opinions, our clients can confidently decide and digest information with precision. It's not about making the "right" decision in the abstract—it's about making the right decision for them.

The ability to think critically has never been more crucial in our personal and professional lives. We live in an era of chaotic perspectives—divisiveness is profitable, outrage spreads faster than nuance, and the loudest voices often drown out the wisest ones. We risk letting the world think for us if we're not careful.

So, how do we cut through the noise?

1. Pause before deciding. Just because something feels true doesn't mean it is. Take a breath, sit with an idea, and give yourself time to process.
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2. Seek multiple perspectives. If everyone around you agrees, you're probably missing something. The best decisions come from a mix of viewpoints, not an echo chamber.
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3.Use a system.Without a structured way to evaluate choices, decision-making can feel chaotic. Identity Architecture offers a repeatable framework for weighing options clearly and effectively.
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4.Know what you stand for.When you're clear on your values, making choices that align with them is easier. Authenticity isn't a brand strategy—it's a way of moving through the world.

Thinking is a small thing to do, but it changes everything. It makes us better designers, better leaders, better humans. It allows us to create work that isn't just visually compelling but deeply meaningful. And in a world that thrives on distraction, making the effort to truly think? That might just be the most radical act of all.

Peace!

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Your smartphones now demand more attention than a toddler with a sugar rush. The battle for our focus has begun, and spoiler alert: most of us are losing gloriously.

Remember when "checking your messages" meant walking to the mailbox once a day? (I doubt you remember that.) Now, we peek at our mobile devices roughly 2,600 times daily—once every 33 seconds of waking life. We've developed what Linda Stone aptly termed "continuous partial attention"—a state where we're perpetually half-listening, half-reading, and wholly ineffective.

Our brains, those magnificent thinking machines that evolved over millennia to solve complex problems, have been reduced to notification-seeking missiles. Each ping delivers a tiny dopamine hit, and like lab rats pressing levers for treats, we've become conditioned to expect and crave these micro-distractions. The result? A collective inability to focus deeply on anything more substantial than a TikTok dance tutorial(eye roll).

You might think that constant task-switching makes you efficient. Wrong! It makes you the cognitive equivalent of a leaky faucet. Research from the University of London found that constant multitasking can lower your effective IQ by 10 points—roughly the same effect as missing an entire night's sleep. Congratulations, your "productive" multitasking habit has effectively turned you into a sleep-deprived zombie.

The costs extend beyond cognitive decline. There's the mounting psychological toll: increased stress levels as your brain struggles to keep up with information overload, anxiety from the fear of missing something important, and decision fatigue from the endless stream of micro-choices ("Should I respond to this now or later?").

When was the last time you had a genuinely original thought? Probably somewhere between "just checking email really quick" and "I'll just scroll for five minutes." Creativity doesn't thrive in fragmented attention; it requires mental white space—something increasingly endangered in our notification-saturated environment.

Creativity doesn't thrive in fragmented attention; it requires mental white space

Your brain isn't designed for constant stimulation but for rhythmic oscillation between focused attention and recovery. Research on ultradian rhythms suggests we naturally cycle through roughly 90-minute periods of peak focus, followed by shorter recovery periods. Fighting this natural rhythm is like swimming against the current—exhausting and ultimately futile.

The neurochemical star of this show is dopamine, which doesn't just reward us for achievement but, more insidiously, for seeking new information. This is why scrolling on Instagram feels irrationally good, even when nothing important comes from it. Your brain isn't rewarding the result; it's rewarding the hunt itself.

Flow state—that magical zone where work feels effortless and time disappears—requires at least 20 minutes of uninterrupted focus to initiate. With the average worker being interrupted every 11 minutes (and taking 23 minutes to fully refocus), genuine flow has become as rare as a distraction-free meeting.

Winning the Focus War: Practical Hacks

Digital Minimalism

Your smartphone doesn't need to be a 24/7 carnival of notifications. Try this radical concept: turn off every notification except calls and messages from actual humans who might need you. Your Instagram followers will survive without your immediate validation of their breakfast photography.

Batch process emails at designated times rather than responding to each one like it's an urgent telegram from the future. Remember: email is someone else's to-do list for you. Treat it accordingly.

Time Blocking

Stop treating your calendar like a suggestion and start treating it like a fortress. Block out deep work sessions—preferably following your natural energy peaks—and defend them with the ferocity of a medieval castle guard. "Sorry, can't make that meeting; I'll be having an intense relationship with my actual job" is a perfectly reasonable response.

Single-Tasking

Multitasking isn't an achievement; it's an admission of poor prioritization. Instead, embrace the revolutionary concept of doing one thing at a time, giving it your full attention, and then—hold onto your ergonomic chair—moving on to the next thing. Your prefrontal cortex will thank you by actually working properly.

The 5-Minute Rule

When facing a task you're avoiding, commit to just five minutes. The hardest part of any task is starting, and this micro-commitment bypasses your brain's resistance. Once momentum builds, continuing becomes surprisingly painless. It's like tricking your brain into productivity—which, let's be honest, sometimes needs a good bamboozling.

Environmental Design

Your workspace should be a temple to focus, not a shrine to distraction. This means no phone within arm's reach (studies show that even having it visible reduces cognitive capacity), a clean desk (visual clutter equals mental clutter), and ideally, some signal to coworkers that interrupting your flow will be met with consequences ranging from mild disappointment to elaborate revenge fantasies.

The modern workplace celebrates the appearance of productivity: endless hours, constant availability, and perpetual busyness. Yet history's greatest achievers—from Einstein to Hemingway—weren't known for their extensive hours but for their intensive focus.

The multitasking myth persists despite overwhelming evidence that humans perform terribly at it. Your brain doesn't actually multitask; it task-switches, which is about as efficient as constantly changing lanes in traffic—lots of movement, minimal progress, and increased risk of accidents.

The war on focus isn't just about productivity—it's about reclaiming your cognitive autonomy in an economy that profits from your distraction. Every notification ignored, every deep work session protected, and every single task completed with full attention is a small battle won in the larger campaign for your most precious resource: your mind.

So the next time you feel the magnetic pull of your phone or the siren song of your inbox, remember: you're not just deciding how to spend the next few minutes—you're deciding who controls your attention. And in the age of digital dopamine, that might be the most important decision you make all day

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Peace!

Digital design has been obsessed with getting things right for far too long—pixel-perfect grids, smooth gradients, rounded corners, and typography so meticulously kerned it could bring a typographer to tears. But lately, something’s changed. A new design movement is storming the web, breaking rules and questioning everything we thought was sacred.

Enter Brutalist and Anti-Design—two rebellious approaches throwing a wrench into the pristine, user-friendly world of digital interfaces. They reject perfection in favor of raw, unfiltered expression. Ugly? Sometimes. Hard to navigate? Often. But that’s precisely the point.

Brutalist design has nothing to do with being rude (unless you count aggressively bold typography). It takes inspiration from Brutalist architecture—think raw concrete, exposed beams, and a general "we don’t care if you think this is ugly" attitude. In digital spaces, it means stark contrasts, harsh edges, unstyled buttons, and an intentional lack of polish.

Remember Bloomberg’s 2016 site redesign? It was a shock to the system. Blocks of text, clashing colors, and layouts that felt like they were built on pure chaos. People hated it. People also couldn’t stop talking about it.

While Brutalism still technically follows the rules of usability, Anti-Design flips the whole table over. It thrives on discomfort—text that overlaps, misaligned elements, navigation that forces you to work to find what you’re looking for. It’s not about being user-friendly; it’s about making the user feel something.

A perfect example? Balenciaga’s website If you’ve ever visited, you probably wondered if you accidentally clicked a phishing link. It exemplifies Brutalist design with its minimalistic layouts, stark typography, and unpolished elements, reflecting the brand's bold and rebellious approach to fashion.

For years, digital design has followed the same formula. Clean, minimal, efficient. But when every brand starts looking the same, what’s left to stand out? Chaos. Aesthetic rebellion. The willingness to be wrong on purpose.

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Lately, brands and artists have been running full speed toward this new wave of design anarchy. Charli XCX’s 2024 album Brat embraced blurry Arial text and a highlighter-green background that practically vibrates. Former Vice President Kamala Harris’ Kamala HQ borrowed from Charli XCX to bridge a generational-divide, that created a cultural vibe that felt more meme than political campaign.

And then there’s Chappell Roan’s "Good Luck, Babe!" music video, which looks like it was made entirely in PowerPoint—with Comic Sans, watermarked clip art, and transitions so stiff they’d make a middle school slideshow jealous.

Jaguar's radical rebranding and the unveiling of the Type 00 concept car showcased a bold departure from traditional automotive design, embracing brutalist aesthetics to provoke and engage audiences.

Not everyone loves it. Critics argue that these approaches sacrifice usability, accessibility, and common decency. And to be fair, they’re not wrong—navigating an Anti-Design website can feel like an escape room with no clues. But for brands looking to shake things up, it’s a breath of fresh air.

If you’re designing a hospital website, maybe don’t embrace Brutalism. But if you’re working on a creative portfolio, an album cover, or a campaign meant to make people stop scrolling—this might be exactly what you need.

For years, we’ve been obsessed with making digital design easier. Maybe it’s time to make it more provoking.

Until next time—keep breaking things (intentionally).

Peace!

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You've heard the stories: the child prodigy who composed symphonies before learning to tie their shoes, the teenage tech genius who built an empire from their garage, the "natural" who seemed to master their craft without breaking a sweat. These tales of innate brilliance have shaped our understanding of genius for centuries. But they're missing the most fascinating part of the story:

True excellence isn't inherited—it's cultivated, nurtured, and sometimes painfully extracted from the depths of persistence.

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For every Mozart who burst onto the scene in diapers, there's a Bach who took the scenic route to greatness. We've all had our moments of stumbling and fumbling, and that's what makes the journey to excellence so relatable.

Most people don't wake up exceptional. They stumble, fumble, and eventually work their way into it, like trying to fold a fitted sheet—it takes practice, patience, and the willingness to look slightly ridiculous along the way.

In "Peak: Secrets from the New Science of Expertise," Anders Ericsson demolished the myth of natural talent through decades of research. His findings? The most accomplished individuals in any field aren't necessarily those with the highest innate abilities—they're the ones who engaged in deliberate practice with the stubbornness of a toddler refusing nap time.

Malcolm Gladwell popularized Ericsson's work in "Outliers," introducing the famous 10,000-hour rule. While the exact number might be debatable, the principle isn't: mastery takes time. Lots of it. And not just any time—focused, intentional, often uncomfortable time. It's the difference between playing piano for 10,000 hours and practicing deliberately for 10,000 hours. One makes you really good at playing the same mistakes; the other makes you exceptional.

Success doesn't come with an expiration date. Eric Yuan was just another tech guy at Cisco until he Zoomed into relevance at 41. Susan Boyle went from local choir singer to global sensation at 47, proving that raw talent has no shelf life. David Baszucki built Roblox at 41, giving kids (and let's be honest, plenty of adults) a whole new way to game. And Stan Lee? He didn't create the Marvel Universe until almost 40, showing that sometimes superpowers develop later in life.

Adam Grant's research in "Hidden Potential" reveals something fascinating: what truly sets high achievers apart isn't their initial talent, but their ability to leverage every opportunity for growth. The most successful people aren't necessarily the ones who showed early promise—they're the ones who mastered the art of turning setbacks into setups. Take Claude Monet—he didn't invent impressionism because he was born with a paintbrush in hand. He developed it through years of experimentation, failure, and a stubborn refusal to paint like everyone else.

Carol Dweck's research on growth mindset shows that our brains are more plastic than we thought. Intelligence isn't fixed—it's malleable like Play-Doh left in the sun. Every time you learn something new, your brain physically changes, creating new neural pathways. You're literally rewiring your brain through persistence, taking control of your growth and making yourself smarter through sheer stubbornness.

Angela Duckworth's work on grit adds another layer. In "Grit: The Power of Passion and Perseverance," she demonstrates that the ability to stick with something—even when it's hard, especially when it's hard—is a better predictor of success than raw talent.

It's not about being the smartest person in the room; it's about being the one who keeps showing up, day after day, with the determination of a toddler trying to open a closed door.

Excellence isn't a sprint—it's a creative marathon run in costume. It's messy, often unglamorous, and occasionally involves making a fool of yourself in public. But that's exactly what makes it accessible to anyone brave enough to try.

So if you're feeling behind or think you've missed your window of opportunity, take a deep breath. You're exactly where you need to be. Because the best time to start wasn't twenty years ago. It's now. Right now, while everyone else is waiting for their genius to manifest spontaneously. Your journey is unfolding at the perfect pace for you.

Remember: Mozart had a head start, but Bach had patience. And history remembers them both.

Keep going. Keep learning. Keep creating. The world needs more freaks of nurture—those wonderful oddballs who refuse to believe that excellence has an age limit or that mastery comes with an expiration date.

After all, the only real prodigies are the ones who never stop becoming who they might be.

Your time is coming. Actually, scratch that—your time is now.

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Peace!

For decades, we've placed intelligence on a pedestal so high it would give Everest an inferiority complex. High IQ was the golden ticket to success, the measure of human potential, and everything else was considered as substantial as a politician's campaign promise (let’s not dive into this). But let's face it: in today's world, where creativity flows like coffee in a tech startup, and collaboration is more essential than Wi-Fi, soft skills are the true superpower.

Think about it: solving complex problems is impressive, but can you navigate a conversation with your manager about why you deserve a raise without breaking into a cold sweat? You might have a mind brimming with brilliant ideas, but can you convince a room full of skeptics that your plan to revolutionize the company's design system isn't just another passing fancy?

In 1995, psychologist Daniel Goleman dropped a truth bomb that would reshape our understanding of intelligence. He proposed that the ability to understand and manage emotions wasn't just some touchy-feely concept invented by HR departments to justify team-building exercises. It was, in fact, just as crucial as IQ, if not more so.

This isn't just a nice-to-have feature for creative leaders. It's more like a beating heart; you're not going anywhere without it. Creativity doesn't flourish in a vacuum (though scientists might argue otherwise). It needs trust, vulnerability, and human connection, elements that require more emotional intelligence than solving a Rubik's cube blindfolded.

Goleman's research identified four fundamental domains of emotional intelligence;

Self-Awareness, the art of understanding your emotions and how they influence your decisions. It's like having a personal emotional GPS telling you why you're upset (feeling that emotion).

Self-Management, the ability to regulate your emotions under pressure. Think of it as your internal crisis manager, preventing you from sending that strongly-worded email at 3 AM (we've all been there).

Social Awareness follows, which is professional mind-reading minus the crystal ball. It's about practicing empathy and recognizing emotions in others, even when they're trying their best to hide them behind a "per my last email" facade.

Finally, Relationship Management is the grand glue that put it all together to build trust, navigate conflict, and inspire people. It's like being a conductor of an emotional orchestra, ensuring all the feelings play in harmony.

The professional landscape has been dramatically transformed.The traditional model, where raw intelligence, years of experience, and authority were the holy trinity of success, is becoming outdated.

Remote work has flipped emotional connections. Without those spontaneous water cooler conversations and in-person meetings, leaders with high EQ have become more valuable than reliable. They're the ones keeping teams engaged and connected.

Meanwhile, AI is automating hard skills faster than you can say "machine learning." But the kicker is: creativity and emotional intelligence remain stubbornly human traits. No matter how advanced AI becomes, it still can't truly empathize with humans' daily emotions and thoughts.

Unlike IQ, which is somewhat set from birth, EQ can be improved with practice. Thanks to neuroplasticity, the brain's ability to rewire itself based on repeated behaviors. In other words, what you do repeatedly becomes who you are.

Think of it like training a muscle. If you lift weights consistently, you get stronger. If you practice self-awareness, empathy, and emotional regulation, your brain forms stronger neural pathways that make these responses more natural over time.

Building EQ often feels uncomfortable at first. Why? Because it requires slowing down, reflecting, and unlearning old habits. If you're used to reacting immediately, pausing to consider someone else's emotions may feel unnatural. If you tend to avoid conflict, learning to navigate challenging conversations with empathy will push you outside your comfort zone. But just like any skill, the more you practice, the easier it gets.

If you want to strengthen your EQ, start here:

1. Listen like you mean it. Focus entirely on the speaker instead of mentally preparing your response. People can tell when you're truly present.
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2. Clarify before reacting. Before offering your opinion, reflect back what you heard: "So what I hear you saying is…" This builds understanding and prevents miscommunication.
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3. Ask better questions. Instead of jumping to solutions, ask, "How do you feel about this?" or "What do you need?" This shifts conversations from transactional to meaningful.
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4. Practice emotional regulation. When something frustrates you, take a breath before responding. Emotions are normal, but how you manage them defines your leadership.

This results in stronger relationships, better collaboration, and an increased ability to inspire and lead. EQ is a long-term investment in how you connect with the world around you.

Consider the best leader you've ever had. Now think about the worst one. The difference probably wasn't their ability to design with exception or recite company policies. It was likely their emotional intelligence or lack thereof.

A leader with high EQ creates an environment where people feel more valued. They understand that emotions are as contagious as a yawn in a meeting, and they use this knowledge to spread positivity rather than panic.

Our secret at a small studio is the ability to understand and connect with every team member, as humans first and employees second. Creating an environment where mistakes are learning opportunities, not career obituaries, and creativity flourishes because people feel safe enough to take risks.

The implications of enhanced emotional intelligence extend far beyond office walls and Zoom meetings. A society that values EQ creates stronger communities where understanding beats judgment, and empathy isn't just a buzzword in a corporate mission statement.

It fosters leadership that prioritizes long-term sustainability over short-term gains, and accountability over ego. When leaders truly understand the emotional impact of their decisions, they're more likely to consider the human and environmental costs of their actions.

The Future is Feeling

Our world is becoming increasingly automated, but where your power and mine come in is, as humans, emotional intelligence. While hard skills might get you through the door, your soft skills will keep you in the room, help you read the room, and eventually own it.

The future belongs to those who can combine the processing power of IQ with the human touch of EQ.

At the end of the day, people don't remember what you did or said nearly as much as they remember how you made them feel. And that's something no algorithm can replicate.

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Peace!

The romance of the tortured artist has evolved from observation into aspiration, morphing from a description of creative struggles into a prescription for creative success. It's a peculiar transformation; what began as a documentation of artists' genuine hardships has become a blueprint emerging creatives feel compelled to follow.

Van Gogh didn't choose his psychological struggles. Frida Kahlo didn't elect to experience chronic pain. Yet somewhere along the way, our creative culture began to view their suffering not as obstacles they overcame to create but as essential ingredients of their genius. This misreading of history has led to a dangerous pattern: emerging artists unconsciously adopting destructive behaviors in the belief that they're following in the footsteps of the Masters.

The irony is stark. While the icons we reference were often creating despite their challenges, not because of them, today's creatives frequently seem to be manufacturing chaos, as if disorder were a necessary studio supply. We've turned suffering from a circumstance into a strategy.

Singer, Grimes (real name Claire Boucher) famously claimed to have been inspired by the 12th-century composer Hildegard Von Bingen, she locked herself away for 2 weeks, trying to do everything possible to actually go insane in order to make her ‘Visions’ album.

But here's what the research actually tells us about creativity and well-being:

Studies from the University of Kent have shown that positive mood increases creative problem-solving and cognitive flexibility. The Harvard Business Review reports that happiness raises worker productivity by 31%, with creative professionals showing even higher gains. Research published in the Creativity Research Journal demonstrates that regular exercise enhances creative thinking for hours afterward, with aerobic fitness being positively correlated with creative output.

Well-being doesn't dampen creativity – it amplifies it.

Let's even consider sleep for a moment. While we romanticize the image of the artist working through the night, sleep deprivation actually impairs divergent thinking—the exact cognitive process crucial for creative work. The American Academy of Sleep Medicine has found that good sleep hygiene significantly improves novel problem-solving abilities.

Meditation and mindfulness, practices that reduce chaos rather than court it, have been shown to enhance creative thinking. A study in Frontiers in Psychology found that even brief meditation sessions can lead to better creative performance. The calm mind, it turns out, is better at making unexpected connections than the tortured one.

Yet our creative culture continues to perpetuate this myth of necessary suffering. We see it in how we talk about the creative process ("bleeding onto the page"), in how we structure creative work (all-nighters as badges of honor), and in how we celebrate creative achievements (often focusing on the struggle rather than the strategy).

This unconscious embrace of the tortured artist archetype manifests in subtle ways. For example, creatives who feel guilty about taking breaks view their anxiety as a creative fuel they dare not quench and wear their exhaustion as a badge of authenticity. We've created a culture where taking care of oneself is somehow seen as less committed to the craft.

What if the great artists of the past created not because of their suffering but despite it?

But what if we've been reading the historical evidence backwards? What if the great artists of the past created not because of their suffering but despite it? What if their work was great not because they suffered, but because they found ways to channel their unavoidable pain into something meaningful?

The truth is that many of history's most prolific creators also had strong self-care practices. Mozart was known to be an avid billiards player, finding relaxation and social connection in the game. Dickens took long walks through London, often covering miles a day, crediting these walks with keeping his creativity flowing. Georgia O'Keeffe maintained a disciplined lifestyle that included healthy eating and regular exercise well into her later years.

Contemporary neuroscience supports what these artists intuited: the brain's default mode network (crucial for creativity) functions best when we alternate between focused work and genuine rest. The constant stress of manufactured chaos inhibits the cognitive processes we're trying to enhance.

It's time for a new creative culture, which is very much what we are building at a small studio. One that recognizes that well-being isn't the enemy of creativity but its foundation. One that understands that routine, health, and stability don't dampen the creative fire – they give it the oxygen it needs to burn brighter and longer.

Well-being isn't the enemy of creativity but its foundation

Our dedication to this new creative culture is constantly being displayed by the existence of this medium, the incredible projects delivered by our interns; Creative Check-up, and our open invitation for creatives to connect with us, because we know for sure that it is an industry of anxiety.

Your creativity doesn't need your suffering. It needs your clarity, energy, and presence. Most importantly, it needs you to be well enough to show up for it day after day, year after year.

Your creativity doesn't need your suffering. It needs your clarity, energy, and presence.

The next generation of great creativity won't come from those who best perform the role of the tortured artist. It will come from those who dare to be well, who have the courage to care for themselves, who understand that creativity flourishes not in chaos but in the fertile soil of a healthy mind and body.

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Give yourself some grace. And the words of the Man at the Garden, Kendrick Lamar;

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You deserve it all!

"Greatness is in the agency of others."

I don't know who said it first. I wish I knew because I'd thank them. This idea has rung true for me every day since I first heard it. Greatness isn't about one person, one idea, or one perspective. It happens when different minds come together, individual talents align, and trust allows something bigger to emerge.

That's precisely what a small studio has stood for since we started seven years ago. Creativity isn't a solo act; it's a symphony. My role has always felt like that of a conductor, not dictating every note but ensuring that when we play, we create something greater than the sum of its parts.

Building this team has been one of the greatest privileges of my life. Every person here brings their own sound, rhythm, and way of seeing the world. And yet, we're always on the same wavelength. Without forcing it, we sync. It's always so harmonious; sometimes, it feels other-worldly.

Everyone at a small studio passes the vibecheck. There's an unspoken understanding, a shared rhythm that keeps everything moving. We all play with full authority, unrestrained and uninterrupted. And still, every note, every detail, every idea fits into a composition that moves. Our client-partners feel it. They don't just see our work; they experience it. They hear the rhythm we create, and it resonates.

We've shared a few editions of Ding! about our culture and why it works. About how we find our flow (Find Your Vibe), how we listen to each other (Active Listening), how we collaborate (The Creative Assist), and how we embrace a bold generation to do their best work (Is Gen-Z Lazy?). Each of these pieces speaks to what makes us who we are; why, regardless of our differences, we create in perfect sync.

Despite our different strengths, we always seem to read from the same manuscript. The vision is clear. The destination is composed. Ultimately, we create something that brings peace to us and the partners we collaborate with.

I couldn't be prouder of this team. Every single person, every single note, has mattered. It's been an honor to compose alongside you.

We're about to deliver our best piece for peace this year, and I can't wait!

✌🏾

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Picture your organization as a boat navigating unpredictable waters. The structure—your strategies, goals, and processes—might be expertly crafted, but the crew and their shared understanding keep it moving forward through calm and storm alike. That shared understanding? It’s your culture.

Culture is your compass, guiding decisions. It’s the sails that catch opportunity and the anchor that steadies you when challenges arise. Without it, even the most sophisticated boat can drift aimlessly or struggle to stay afloat in a shifting body of water.

The phrase “culture eats strategy for breakfast” isn’t just a clever saying; it’s the truth. Strategy sets the course, but culture determines how the journey unfolds. Bain & Company reports that nearly 70% of business leaders view culture as their most significant competitive advantage. Forbes found that companies with strong, intentional cultures grow revenue four times faster than their peers. These organizations innovate better, attract top talent, and inspire loyalty.

I’ve seen this firsthand. Building a culture that emphasizes collaboration, trust, and empathy doesn’t just make work more productive—it makes it meaningful.

A well-designed culture doesn’t happen by accident. It requires intentionality and the willingness to reflect, refine, and invest in what truly matters.

Culture isn’t a catchy slogan stitched onto your sails or the glossy paint on your boat—it’s what happens below deck. It’s visible in how you celebrate wins, manage setbacks, and communicate under pressure. It’s shaped by your organization’s purpose, values, and people.

As Tahir Qazi once said, “A company’s culture is not created arbitrarily but emerges from its unique existence.”

To build something enduring, you have to start with clarity. What do you stand for? What do you prioritize? What’s your North Star?

At the studio, we focus on practices that reflect our values and set the tone for how we work together. Here are a few:

1. Vibechecks: Weekly team gatherings to align and recalibrate. A shared moment to define how we want to work and support each other for the week.
2. Autonomy: Micromanagement has no place here. We trust our team to own their work, which fosters creativity and accountability.
3. Empathy: People come first. Always. This means celebrating wins, offering support when challenges arise, and making space for life outside work.
4. Radical Transparency: Collaboration thrives when everyone has access to the same information. Open communication and shared goals keep us aligned.

These aren’t extras—they’re the foundation for everything we do.

Every great boat needs a North Star. A purpose-driven culture connects your team to something bigger than profit, creating a shared sense of meaning and direction.

As Rodolphe Durand and Ioannis Ioannou put it, “Companies may profess a commitment to purpose, but without a supportive culture aligned to that purpose, employees won’t be supported to enact shared values in their work.”

Purpose transforms a corporate statement into a lived reality. But alignment between purpose and culture doesn’t happen on its own. This belief inspired us to develop Identity Architecture—our trademarked framework that delivers a creative operating system that helps organizations define their values, strengths, and identity statement. It provides a solid foundation for building an authentic, long-term culture that drives performance and sparks creativity.

Culture starts at the top. Captains don’t just issue commands; they set the tone and lead by example.

Culture starts at the top. Captains don’t just issue commands; they set the tone and lead by example. McKinsey’s research on cultural transformation emphasizes action:

“Don’t just tell—show. Don’t assign—enroll.”

Leaders must model the values they want to see. Empathy, accountability, and transparency aren’t just buzzwords—they’re behaviors that need to be visible every day. Through Identity Architecture, organizations can uncover the key cultural strengths and growth areas that empower leaders to act with intention and authenticity.

A strong culture also requires a growth mindset. Leaders who embrace curiosity and experimentation, create environments where progress is celebrated, not perfection. This fosters innovation and builds resilience, two traits essential for navigating a changing body of water.

Building culture isn’t a one-time effort. Like maintaining a boat, it requires regular attention, reflection, and adjustment.

Building culture isn’t a one-time effort. Like maintaining a boat, it requires regular attention, reflection, and adjustment. Practices like vibechecks and open communication ensure that teams remain aligned and adaptable.

For organizations ready to dive deeper, Identity Architecture helps uncover the unique rhythms and values that inform their culture. It’s not about copying trends or mimicking competitors—it’s about building something authentic that supports long-term success.

Culture is the wind in your sails; it’s the system that keeps your boat moving forward. It shapes how you navigate challenges, celebrate wins, and inspire your crew to stay the course. With the right tools and intentionality, you can build a culture that doesn’t just survive but thrives.

Define your values. Align your actions. Invest in empathy and trust. When culture takes the helm, there’s no limit to where your organization can go.

Until next time, stay focused, stay curious, and keep building something meaningful.

The word confidence often conjures images of boldness, certainty, and bravado—a performer center stage, fearless and captivating. But the root of the word tells a quieter, more profound story. Derived from the Latin confidere, it means "to trust," while creativity comes from creare, "to make, bring into being." Together, creative confidence isn't about ego or perfection. It's about trusting oneself to bring something new into existence, even when the outcome is uncertain.

Just a few days ago, as we reflected on Dr. Martin Luther King Jr.'s legacy, his life offered a powerful example of creative confidence in action. Dr. King trusted his vision of equality and justice, even when the odds were overwhelmingly against him.

Consider his decision to write and deliver the now-iconic "I Have a Dream" speech during the 1963 March on Washington. King faced immense pressure—political tensions were high, and countless voices critiquing his approach to civil rights were present. Yet, despite the uncertainty and the weight of expectation, he trusted his ability to craft a message that would resonate deeply.

Many don't know that Dr. King improvised part of his famous speech. The line "I have a dream" wasn't in the original draft. In a moment of inspiration, he pivoted from his prepared remarks and spoke from his heart. That act of creative trust—rooted in years of preparation and unwavering belief in his message—changed the course of history.

Dr. King improvised part of his famous speech. The line "I have a dream" wasn't in the original draft.

Dr. King's story reminds us that confidence isn't about the absence of doubt or fear. It's about trusting your voice, even when the stakes are high, and believing your contribution can create meaningful change.

Emerging and seasoned creatives often misunderstand confidence as an innate, unshakable trait when it's actually a practice. True confidence is not about knowing all the answers; it's about trusting your process and showing up authentically—even when doubt creeps in.

This distinction is crucial in today's AI-driven creative landscape. As tools like generative AI become increasingly capable of automating tasks, it's easy to feel threatened, even obsolete. After all, who can compete with software that drafts ideas in seconds or polishes visuals with pinpoint accuracy? But here's the secret: authenticity, intuition, and the messy brilliance of the human touch remain irreplaceable. AI may optimize creativity, but it cannot originate the soul of it. Confidence in your unique perspective is what keeps your work distinct and relevant.

Authenticity, intuition, and the messy brilliance of the human touch remain irreplaceable.

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For emerging creatives, building confidence can feel like standing at the bottom of a mountain, gazing up. You may wonder, "Do I belong here? Is my voice enough?" But confidence grows in action, not stillness. Share your ideas, seek feedback, and embrace imperfection. Remember that creativity thrives in vulnerability—when you risk being wrong, you unlock your potential to create something truly original.

For seasoned creatives, confidence isn't static. Even with experience, impostor syndrome can knock on the door. The solution? Continual learning and adaptability. Challenge yourself to collaborate with others, explore unfamiliar mediums, or even mentor those just starting out. In sharing your knowledge, you'll reaffirm your value while empowering others to find their footing.

The rapid evolution of AI highlights a crucial truth: skills alone won't safeguard a creative career. Authority and authenticity (which comes from clarity) will. Clients, collaborators, and audiences crave voices they can trust—not only for technical expertise but for insight, storytelling, and connection.
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Skills alone won't safeguard a creative career. Authority and authenticity will.

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2025, is a pivotal moment for creatives to reclaim their voices and redefine confidence. While barriers to entry have fallen, the deluge of content demands discernment. Creatives who step forward with authority, offering depth and authenticity, will set themselves apart from the noise.

At a small studio, creative confidence is woven into every aspect of our culture. When hiring, we look beyond portfolios and technical skills, seeking individuals who trust their instincts and approach challenges with curiosity. In mentoring, we empower emerging creatives to own their unique perspectives, helping them understand that doubt is part of the process—not a sign of failure.

Collaborating with corporate partners, we bring our confidence to the table, not as arrogance but as quiet trust in our ability to deliver innovative and meaningful solutions. This approach has allowed us to foster relationships built on respect and mutual understanding—essentials for long-term success.

Let this be the year we honor the sanctity of craft and the sanity of creators. The world needs voices willing to trust their instincts, to challenge the status quo, and to create with conviction. Creative confidence is a practice—an ongoing trust in our ability to bring new ideas into being, no matter how uncertain the path.

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Creative confidence is a practice—an ongoing trust in our ability to bring new ideas into being, no matter how uncertain the path.

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To all creatives, whether you're just starting or redefining your place in the field, know this: Your voice matters. Trust it. Amplify it. And most importantly, show up with authenticity at every opportunity. Because creativity, at its core, is an act of faith—in ourselves, our craft, and the infinite possibilities waiting to be made real.

Peace!

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Happy New Year! 🛎️ As we step into 2025, let’s talk about resolutions. There’s nothing wrong with dreaming big—“new year, new me” has a nice ring to it. But what if we told you that the real magic doesn’t come from radical transformation, but from the quiet power of small, intentional actions every single day?

Simon Sinek, in The Infinite Game, points out that success isn’t about winning—it’s about making consistent contributions toward progress. Success doesn’t need to be showy or instant. It’s the result of small efforts, repeated over time, stacking like bricks to form a foundation of growth.

Stephanie Harrison, author of The New Happy and a frequent collaborator with a small studio, echoes this beautifully. She challenges the belief that we’re static beings—just one version of ourselves. Instead, she suggests we’re in constant evolution, molded by our experiences and daily actions. The secret is to embrace this transformation and recognize the value of small steps that shape who we are.

The science is clear: tiny, consistent actions build momentum and lead to lasting change. Research from Harvard Business School’s Teresa Amabile revealed that small, daily progress boosts motivation and happiness. In her Progress Principle study, Amabile found that when individuals see evidence of incremental achievements—no matter how small—they experience an emotional uplift that drives them to keep going. It’s not about perfection; it’s about persistence.
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It’s not about perfection; it’s about persistence.

Another study from the University of California showed that gratitude exercises, like sending a kind text or reflecting on positive moments, measurably improve emotional well-being and relationships. Small actions ripple outward, creating compounding benefits over time.

Take Jerry Seinfeld, for example, who famously credits his success to a simple habit: writing jokes every day. He once shared his secret to productivity with a young comedian: get a wall calendar and mark off a big red X for every day you accomplish your goal. “After a few days, you’ll have a chain,” he explained. “Just keep at it and the chain will grow longer every day. Your only job is not to break the chain.”

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“After a few days, you’ll have a chain, just keep at it and the chain will grow longer every day. Your only job is not to break the chain.”

This habit didn’t rely on grand leaps of creativity but on small, steady actions that compounded over time. Seinfeld’s daily commitment to writing jokes—good, bad, or in between—helped him build one of the most successful comedic careers of all time.

This philosophy of intentionality isn’t just something we admire—it’s woven into how we work. At a small studio, we created Identity Architecture to help individuals and organizations uncover who they are and who they aspire to become. It’s not a one-time discovery—it’s a daily practice, and why we often refer to our output as a Creative Operating System, which continues to evolve, but has foundational principles.

Identity Architecture is rooted in the idea that meaningful change happens incrementally. It invites people to reflect on their values, strengths, and impact as individuals and as a collective. Whether it’s the simple act of writing 100 words, taking 15 minutes to explore a design trend, or reaching out to someone you care about, these seemingly small actions define who we are.

Success isn't a single monumental leap.

As we move through 2025, let’s remember: success isn’t a single, monumental leap. It’s a series of steps—a quiet text to a friend, a longer hug, or five extra minutes of research on a topic you love. These actions may feel insignificant in isolation, but they’re anything but. They’re the seeds of transformation.

This year, we’re leaning into the philosophy of small wins. Not just as individuals, but as a studio. Each tiny effort contributes to a bigger picture, shaping the stories we tell, the identities we design, and the peace we strive to create.

So, take a small step today. Your future self is already grateful. And here’s the best part—you don’t have to do it alone. We’re right here with you, cheering you on.

Here’s to a year of intentional actions and compounded outcomes!

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If you’ve ever used a computer, you probably know what Ctrl_Z does (chill, Mac users, we know). For those who don’t, Ctrl_Z is a shortcut to undo your last action on most programs. It might just be as satisfying as using an eraser.

Sadly, in today’s marketplace, the creative industry is hitting Ctrl_Z on the next generation of talent.

With layoffs continuing regularly, we’re running out of that eraser. Soon, the paper is going to rip, and we’ll be left with a talent shortage.

After moving back to Cleveland in 2021, I realized the stark contrast between West Coast design talent and that of my hometown. Honestly, I wasn’t impressed with much coming out of the major corporations or agencies. It was hard for me to come to terms with this. However, as I slowly integrated into the design ecosystem, I found that older professionals had opportunities to showcase themselves, but emerging creatives were left to fend for themselves.

Panel after panel after panel… after panel (stop doing panels, people, I beg you), it was always the same thing: older professionals telling a crowd of younger ones what they should do. Honestly, most of the panelists had no idea what they were talking about and zero experience outside Cleveland. I digress.

Maybe I’m biased, but I don’t want to hear from the current regime. I want to hear from the next regime.

I want to know about the technology they love, the trends they find interesting, and how they see the world. In my last article, Is Gen Z Lazy, or Are You Just Basic?, I wrote about how impressed I am with this emerging generation.

For these reasons, we started Ctrl_Z to simply showcase the next generation of designers in Cleveland. Nothing more, nothing less. Why? Because it makes sense.

We partnered with AIGA Cleveland, which is led by Gen Z and has student chapters at the Cleveland Institute of Art, Kent State University, and Cleveland State University. It was a no-brainer to make it an open showcase for anyone in that generation. No competition, no judges, no red tape. Hopefully, this becomes more common.

This has been a beautiful way to wrap up an incredible year. Without the next generation Jake Lawall, Ella Choi, Sarah Cantor, Kyra Wells, Lauren Zawie, Audrey Pierson, Alex Miller, and all the creatives who submitted to the showcase this year none of this would be possible.

Thank you for being new.

Cleveland. To many, its name carries an air of misunderstood charm, if you know, you know. Since I met John, the Principal of a small studio, he has extolled his home city and its virtues. According to him, the world has overlooked this city's boundless potential and has been sleeping on all the incredible opportunities it offers.

Intrigued and perhaps skeptical (of his love and unending admiration for the 216), I packed my bags last week, left London behind, and crossed the Atlantic to experience and explore Cleveland, once more.

I found a city brimming with inspiration, resilience, and a surprising knack for embedding itself into your soul.

For me, the Cleveland experience started at the Gratitude Breakfast hosted by Stella Maris. I wasn't entirely prepared for how profoundly moving it would be. In that room, surrounded by people who had turned their lives around through connection and support, I felt a wave of humility. Their stories were raw, unfiltered, and deeply human. It was a vivid reminder of why an organization like Stella Maris is a lifeline and demonstrates how collaboration can rebirth a person, and in turn the community.

Then, we switched to work mode, presenting to the leadership team of one of the United States' most esteemed behavioral healthcare organizations. For over seven decades, they've been trailblazers in their field, yet when we revealed their Identity Narrative, it was as if they were seeing their reflection for the first time. Watching their faces light up as their story took on new clarity was deeply gratifying. It was a testament to the power of a small studio's creative operating system, Identity Architecture. That moment was a great reminder that the right visual and verbal identity can bring renewed purpose to even the most storied institutions.

The right visual and verbal identity can bring renewed purpose to even the most storied institutions.

I then met with Michael, a visionary partner spearheading a real estate revolution across the Great Lakes region. If you've seen Patina, you'll know what I mean when I say his ambition is nothing short of extraordinary. As we delved into his vision for the region, it was clear that Cleveland isn't just rebuilding; it's rethinking how cities, and individuals can thrive. Asides meeting Michael, I got to connect with Gavin, someone who has known John, all of his life, we toured the grounds of The iconic Westinghouse together, and I also enjoyed how Gavin teased John with warmth, admiration, and memories they made decades ago. It honestly made me regain an appreciation for anyone, and everyone who knew us growing up- the dynamics of the relationship is always so refreshing, because they are the ones who know how proud your younger-self would be of your current-self.

And not to forget the fact that I had a wonderful conversation with Adam, the founder Lounges, got a fresh-fade from him on the house, had an unbelievably fun photoshoot session, got exposed to artwork from emerging creatives across Cleveland, and got to record content with John too. All happened within the same space, it was like a Willy Wonka factory of intentional experiences. Now, I totally understand, why John favors the Lounges experience on certain days of the week. The spot is such a Vibe!

I also connected (in person) with the brilliant minds behind New Valley Labs, Dakota, and Rena. Over drinks, we traded dreams and ideas with the ease that comes from being among kindred spirits. They're not just fostering a startup ecosystem; they're really creating that "Greenhouse of a Founder revolution," which came out of our collaboration with them in rebuilding the identity of their company. Both founders are really reimagining how founders can be nurtured to grow on purpose. Their energy was contagious, their charm undeniable, and our conversations will likely echo in my mind for years to come.

Of course, no visit to Cleveland would be complete without exploring its cultural treasures. The Cleveland Museum of Art was breathtaking. Walking through the galleries, John and I wondered what artifacts our generation might leave behind. Will future museums showcase social media "tombstones," early iPhones, or even augmented reality relics? That playful speculation carried us through the exhibits, fueling conversations that seemed to stretch beyond time itself. We were lost in all the right moments of time.

Between meetings and musings, John made it his mission to show me the city's best coffee spots, too. According to him, Cleveland might just have the best coffee experience in the world (just kidding, he didn't say that), but I thoroughly enjoyed the endless caffeine-fueled conversations and experiences. Each café felt like a hidden gem, adding warmth and charm to what Cleveland represents.

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Throughout the trip, Kendrick Lamar's newly released album, GNX, was my soundtrack. Its layered beats and reflective lyrics seemed to align perfectly with Cleveland's rhythm. It turned every moment into something cinematic, whether I was presenting to a room full of executives, walking through an art gallery, or simply soaking in the city's energy.

As I write this back in London, it's clear this wasn't just a work trip. It was a far more profound mental and emotional nourishment that will shape a small studio's work in the coming months.
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In all its overlooked glory, Cleveland left a mark on me that I didn't expect.
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So, to John, thank you for being the most authentic host and ambassador Cleveland could ask for. You showed me a city full of promise, resilience, and an undeniable soul. And to Cleveland, thank you for being exactly what John said you'd be: a city with potential that feels like a secret you're lucky enough to uncover.

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✌🏽.

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Last week, I packed my bags, said goodbye to the East Coast, and flew solo to San Francisco to spend some face-to-face time with the Marketing UX Design Team at Niantic Labs! After years of collaborating remotely, finally working in person with the team was such a breath of fresh air—and let me tell you, their energy (and office) did not disappoint.

We believe that great design starts from a profound understanding of identity. That’s why we crafted our Identity Architecture framework and workshops that don’t tell you who you are (because no one really can) but introduce you to yourself with a refreshed perspective.

These workshops done in collaboration with large design teams, university students, founders etc. guide creative leaders to reflect on their deepest emotional-motivations to build what we fondly call a "creative operating system" for navigating life and work. After all, knowing what drives you is as essential as the work itself.

This philosophy and approach isn’t just a studio secret; it’s echoed in centuries of philosophical musings. David Hume, an 18th-century philosopher, famously claimed: “Reason is, and ought only to be the slave of the passions.” To Hume, we are not purely rational beings moved by clear beliefs. Instead, emotions pull the strings, determining when we act, and when we don’t.

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Reason is, and ought only to be the slave of the passions.

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Rodrigo Díaz, in his recent work “Do Moral Beliefs Motivate Action?”, dives deep into this debate. He asks: do we follow our moral compass because we believe it’s the right path, or do we follow it because our feelings push us? For instance, think of the subtle, everyday choice to check on a neighbor’s well-being. Is it because you rationally know community matters, or is it the warmth of empathy that drives you?

Díaz’s studies provide evidence with two powerful experiments. During COVID-19, he explored whether people adhered to health guidelines out of belief or emotion. Spoiler: emotions led the way. When moral beliefs and emotional responses were compared, only emotions held the significant motivational power.

A second study used the “Dictator Game,” where participants had to decide how to split raffle tickets in low-stakes (a chance to win £10) versus high-stakes (£300) scenarios. In low-stakes situations, reason played a larger role. But when the stakes climbed, emotions took the wheel, leaving moral reasoning as little more than an adviser.

Díaz’s findings hint at a truth many of us feel but rarely admit:

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While we like to imagine ourselves as rational architects of our actions, our feelings often steer the ship, especially when the waves get rough.

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This doesn’t mean beliefs are empty words. They are the framework, but it’s our emotional energy that fills them with life.

During Identity Architecture workshops, participants often experience a range of emotions, from exhilaration to deep introspection, gaining unprecedented clarity about themselves. This journey unveils the raw truth: most designers pour an immense amount of emotion into their work—it’s often deeply personal.

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Understanding these emotional roots helps them harness their passion in a way that aligns with their values and serves their partners(clients) with greater authenticity.

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In the end, this process confirms why having a creative operating system grounded in clear values is crucial. It ensures that when emotions inevitably take the wheel, they’re driving toward a purpose aligned with who we want to be. It’s a testament to our humanity: we aren’t just machines of reason.

We’re beings moved by both the gentle nudge of belief and the powerful push of feelings(passions). And that’s what makes us not only relatable but resilient, serving with heart and intention.
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If you made it this far, you should sign up for our next Identity Architecture Workshop→ to unlock what makes you tick.

Inspired by Big Think→
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NB: The image featured in this Ding Article was created with AI.

I remember my first days as a creative professional. Freshman year of college, sitting in architecture studio with about a hundred other students, our professor told us bluntly that half of us wouldn’t make it through the year. And by graduation, that number had shrunk even more. Those intense college years have a way of staying with you. I still wake up some nights with my heart racing, thinking I’m minutes from a critique with an unfinished project. Waking up in cold sweats, out of breath, heart racing. The dread, fear, and anxiety—that stuff sticks.

Am I alone in this consistent dream?

But here’s the thing: it shouldn’t have to be this way. It’s frustrating to think that so many of us come out of school already conditioned to feel anxious. And now, fifteen years later, as I work with more and more young creatives, I see it all the time. The pressure is real—constant deadlines, client feedback that’s hard to pin down, competition with peers, worrying about job security.

Anxiety is baked into our industry!

Some people will say, “That’s just how it is.” But is that good enough? I don’t think so. When I look at how this industry works, I see anxiety driving much of it. It’s become part of the creative world’s culture, shaping how we work, how we view ourselves, and ultimately, how we handle our mental health.

It took me years of conversations with other creatives and countless replays of Inside Out 2 with my two-year-old to really see this. Whether it’s young designers starting out, seasoned pros, or clients managing huge budgets, there’s a common thread: anxiety.

Think about it. Anxiety, by definition, is “intense, excessive, and persistent worry about everyday situations.” Sound familiar? In architecture school, we had critiques 3 times a week. Now, in the industry, we’re evaluated by managers, clients, and colleagues daily. The pressure never really eases up, and this isn’t just “paying your dues.” We’re facing real, measurable fallout from this stress:

• 70% of media, marketing, and creative professionals experienced burnout in the last year, according to the 2024 Mentally Healthy Survey. In that same survey, young professionals under 30 report some of the highest levels of anxiety and depression, driving even higher burnout rates.

• 71% of agency workers felt burned out, with 65% saying their mental health declined because of work stress, according to a 2021 survey by The Drum.

I keep asking myself: why do we just accept this as “normal”? Yes, we could chalk it up to capitalism, but that’s the easy way out. Here’s the hard truth: if I burn out, that’s on me. Why? Because we all have some level of control over where we work, who we work with, and how we engage in this industry. But college didn’t teach me that.
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Instead, we were trained to follow orders or risk failure. We paid for the privilege of doing whatever the professor—i.e. the client—said. That might work in school, but it’s no way to build a sustainable career.

It’s time to make it plain for everyone to hear…anxiety and burnout are related. Surprise surprise! Below are five perspectives to showcase how anxiety feeds into burnout, and why it’s so common in creative fields:

• Anxiety fuels burnout. It drives us to meet deadlines, strive for perfection, and avoid mistakes at all costs. This “fight-or-flight” mode drains us over time, leading to burnout.

• Anxiety keeps us working too much. To avoid criticism, we work longer hours, avoid delegating, and pile on projects. This creates a vicious cycle that pushes us faster toward burnout.

• Anxiety and burnout create exhaustion. Anxiety drains us through constant worry, while burnout saps us through prolonged overwork. Together, they leave us mentally and emotionally exhausted.

• Anxiety makes recovery harder. Even when we see burnout coming, anxiety stops us from taking a break. We worry about letting people down or missing out on opportunities, which keeps us in the burnout loop.

• Anxiety drains creativity. It feeds self-doubt and perfectionism, while burnout saps our motivation. Together, they make it hard to create, innovate, or even feel inspired.

Understanding the link between anxiety and burnout reveals how they perpetuate a cycle that’s hard to break in creative industries. Recognizing this, we can understand why some see design as becoming a commodity, or why Gen-Z, often labeled “lazy,” might actually be on to something. Stephanie Harrison’s New Happy may indeed be what we need right now.

So, what can you do? This might sound tough, but here it is:
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‍Take control of your creative health. The industry doesn’t define your well-being—you do.

No deadline or project is worth your mental health. If a role or environment feels off, it probably is. You have a responsibility to protect your creativity and well-being, even when it means pushing back against what’s “normal.”

You deserve a career that respects your mind and nurtures your creativity. Start demanding that respect now—from professors, bosses, and clients. If you don’t, anxiety will take the wheel, and burnout will be right around the corner. But if you take steps to protect your mental health, set boundaries, and work with people who value you, you’ll build a career that’s sustainable, fulfilling, and creatively rich.
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Your creativity is one of a kind. Only you can bring it to life. Protect it, nourish it, and don’t let this industry’s culture of anxiety erode what makes you, you. ‍
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The cycle can end with us. Let’s make sure this industry empowers creativity instead of burning it to ashes.

If you are an advocate for creative health, we want to work with you. Let’s talk.

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I remember my early days as a creative professional, sitting in an architecture studio surrounded by the nervous energy of peers, all tense and wide-eyed as we heard that not all of us would make it through the year. Those moments carved a groove of anxiety that stayed with me, surfacing sometimes in late-night jolts, heartbeat quickening at the memory of unfinished work and relentless critiques.

But today, this anxiety isn't just personal or professional; it’s collective.

The United States has just navigated another seismic election cycle, and the results have left many waking in the same cold sweats I know so well.

For countless individuals—immigrants, LGBTQ+ communities, women seeking bodily autonomy, and those who live with the reality of systemic bias—uncertainty can grip like a vice. The fear of what’s next hangs heavy in the air.

Yet, this shouldn't be the way we exist. It shouldn’t be normal that national moments leave us on the edge of breathlessness, as if waiting for a critique that could define our futures. Just as I saw the creative industry conditioned to accept anxiety as a given, we as a nation have internalized this worry as the price of living through tumultuous times.

Anxiety, by definition, is “intense, excessive, and persistent worry about everyday situations.” And right now, that rings familiar, doesn't it? It reflects not just in the professional world or college memories, but in our living rooms, on our news feeds, and in whispered conversations.

Here’s where we stand, with some eye-opening data that might resonate:

• 70% of media and creative professionals reported burnout last year, echoing broader public sentiment, as per the 2024 Mentally Healthy Survey.
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• In surveys of younger adults, many indicate that societal anxiety contributes to both their professional and personal stress.
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• 71% of agency workers felt their mental health decline due to workplace stress in past years—a mirror to national trends exacerbated by political and social turbulence.

This perpetual cycle isn't just “paying our dues”; it’s a clear sign we need change. As individuals, we have the power to reclaim some control. This isn’t a naive declaration that everything can be changed overnight or solely by our will. But in the face of an anxious society, we have choices: to breathe deeply, to pause, to reclaim how we approach the future with curiosity, grace, and intention.

Five Perspectives on Navigating a Nation of Anxiety:

• Anxiety feeds fatigue. When driven by worry, we may find ourselves in a constant state of vigilance that drains us over time.
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• It fosters overreaction. To quiet our fears, we might make quick decisions without the space for thoughtful reflection.
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• It stifles collective progress. Persistent worry discourages innovation and breeds mistrust.
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• Recovery feels daunting. Even when seeking solace, anxiety whispers that rest is a luxury we can’t afford.
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• It erodes resilience. Anxiety chips away at the creativity needed for collective solutions.

We don’t have to surrender to this narrative. What does this mean in practical terms?

Take that deep breath. Assess your reality not just through the lens of fear but curiosity. Embrace grace as you encounter differing perspectives and seek out allies committed to a kinder future.

We have the responsibility, as creatives, citizens, and humans, to demand better—for ourselves and each other. Anxiety may be baked into the present, but our response can shape the future. Let’s insist on that deep exhale. The world, and our individual creativity, need it.

If you are struggling with anxiety as a creative, feel free to reach out for how we can support here.

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Breathe in…and then breathe out. That moment of pause is akin to the Japanese design philosophy of Ma- a design concept rooted in Zen Buddhism and Japanese culture, that transcends minimalism to create beauty and meaning through deliberate use of empty space.  

The Ma aesthetic is an ancient one, which represents the spaces between, enhancing rather than diminishing what’s there. Like the interlude in a song or silence in a conversation, Ma creates room to breathe, reflect, and appreciate.

The kanji character for Ma (間) combines the symbols for "gate" (門) and "sun" (日), visually representing sunlight streaming through a gate: a momentary glimpse that captures the essence of transient beauty. This imagery encapsulates the idea that Ma is about the intervals that allow for moments of reflection and appreciation.

Ma emphasizes the idea of “in-betweenness,” the value of what’s not explicitly present. It’s seen in the spaces within temples, the rhythm in Japanese poetry, and the structure of Japanese rooms that use sliding panels to create versatile, open layouts.

Ma invites mindfulness and intentionality, reminding us that design is as much about the spaces we leave untouched as the ones we fill.

Whether it’s fashion, interiors, or digital interfaces, Ma is about the art of subtraction, making the remaining elements resonate powerfully.

In today’s visually overloaded world, Ma brings a refreshing counterpoint. It's the touch that turns simplicity into sophistication. Brands and creatives leverage Ma to evoke calm, clarity, and elegance, fostering a sense of completeness with less. Here’s how it unfolds across different design landscapes:

• Fashion: Japanese designers like Issey Miyake and Yohji Yamamoto are masters of Ma. Their work often incorporates voluminous shapes and negative space, letting fabric and form breathe. It’s no accident that their designs feel both minimal and deeply expressive; each piece communicates a quiet luxury where less truly becomes more.
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• Digital Design: Apple’s interface design is a shining example of Ma in the digital realm. With generous white space around icons and a clean, uncluttered UI, the brand invites users to navigate with ease and intention. This strategic simplicity fosters focus, making each interaction feel meaningful and elegant.
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• Illustration and Graphic Design: Ma is not just about empty space but deliberate placement, too. Look to Muji’s packaging design: simple, unadorned yet full of quiet sophistication. By giving each element space, the design allows consumers to focus on the essentials, evoking a sense of calm and order.
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• Furniture Design: Furniture Design:Ma shines in the aesthetic of Scandinavian brand Muuto. Through embracing space, silence, subtle color palettes, and clean lines. Each piece by Muuto is crafted to honor both its functional purpose and the empty space. It's about creating furniture that feels spacious, grounded, and intuitively welcoming.

Embracing Ma requires a shift in perspective: it’s about creating space, not filling it. Whether you're designing a brand or organizing your workspace, think of Ma as the air that breathes life into form. Imagine your work as a conversation where silence plays as much a role as the words spoken.

Ma invites us to approach our creative processes with intention, leaving room for interpretation and experience. It’s more than just a design principle; it’s a reminder to pause, reflect, and embrace the beauty of what lies between.

Identity Architecture is a small studio’s manifestation of Ma, as a deliberate pause to gain clarity of identity for individuals and organizations. We have just concluded a new identity work that epitomizes the thought-process of Ma, and we will be sharing it with you soon.

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A powerful distinction often goes unnoticed in our creative world: the difference between a "vitamin" and a "painkiller." This little mental shift can redefine your value to partners and turn your work from transactional to transformational. Think of it this way: Are you offering something that's a nice-to-have, or something they simply can't live without? Let's explore this idea a little more.

Let's be honest; vitamins are great; they keep you healthy and add that little spring to your step, but they are also notoriously easy to forget. How often have you stared at a bottle of multivitamins, shrugged, and said, "Eh, I'll remember tomorrow"? That's precisely how your work is perceived if it's seen as just adding some flair. It's beneficial, sure, but easily deferrable. If your partner doesn't feel the urgency, your dazzling design or strategic touch might be left in the proverbial medicine cabinet; nice, but not critical.

Imagine a partner who wants to "freshen up" their website. They think, "Let's make it look nice, add some shiny graphics. "That's vitamin thinking; good for long-term health, but they could live without it. But if you point out that their outdated site is losing customers daily because people can't navigate it (ouch, the pain!), suddenly, your redesign is no longer just a nice add-on. It's a pain killer. The kind they needed yesterday.

Painkillers are absolute necessities. If you've got a splitting headache, you won't say, "I'll deal with this next week." No, you need that painkiller now. It's the same with creative work. The secret is showing your partners how you can solve their urgent, can't-sleep-at-night kind of problems. Whether it's cutting through a cluttered market, nailing brand resonance, or getting them out of a sticky identity crisis, you're not just a nice embellishment; you're the answer to their current agony.

For example, your partner thinks they need a new logo. They need a redefined brand that helps their customers connect with them on a deeper level. A shiny logo might look great (yay, vitamins!), but without a deeper strategy, it's just that; a logo. However, a visual and verbal identity that authentically resonates? That's the kind of stuff that makes headaches go away. You're not just putting a band-aid on the symptom but eliminating the cause.

Your partners may walk in saying, "We need a fresh campaign." But it's your job to dig deeper and ask, "Why?" Maybe they need to gain traction, their competitors are pulling ahead, or their messaging is about as clear as a foggy windshield. You need to diagnose the real problem, not just treat the symptom. When you do this, you're no longer seen as just another service provider; you're the one who truly understands their needs; the one administering the cure they didn't even know they needed.

To be a painkiller, empathy is critical. You must understand what keeps your partners tossing and turning at night.

When you actively listen and demonstrate how your work directly solves those sleepless nights, things shift from transactional to transformational.

If your partners ask for a flashy video, and you realize they need a consistent brand story that emotionally connects with their audience, deliver that more profound solution. They'll see you as indispensable, not just someone who followed orders.

Take, for instance, a partner who says, "We want more engagement on social media." Instead of serving up a graphic (vitamin), dig deeper; maybe their brand voice is inconsistent, or the content doesn't meet their target audience's needs. By offering a strategy that resonates and connects, you're giving them the painkiller, a solution that cuts right to the root of their struggle.

Here's a good rule of thumb: after a project wraps, if your partner can clearly articulate what's different, tangible growth, clearer messaging, and increased engagement, you've successfully delivered a painkiller. But if they shrug and say,"Well, it looks better,I guess" you've handed them a vitamin. The difference is in how you solve problems and how visible that impact is.

Don't let your work be forgettable. Make it vital, make it transformative. You're not just adding a garnish to their business; you're helping them move forward, solve real problems, and find clarity and purpose.

Be the painkiller, not the vitamin.

Because when you're the painkiller, your partners will never forget to come back for their dose. Next time you're working on a brief, ask yourself: am I just making this pretty, or am I genuinely solving their deepest pains? Make it the latter, and your partners will keep coming back, not because they should, but because they absolutely need to.

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Painkiller, anyone?

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Ps: The podcast version was created using Google's NotebookLM

Not your typical studio—no walls, no beams.

We left architecture behind to build on dreams.

It’s not just business; it’s bigger than that,

A place where purpose and peace have a chat.

We don’t follow the rules, we’re a radical tribe,

Where brands drop the mask and find their vibe.

A space for those who crave something real,

Where design isn't just made—it's felt, it's healed.

If you’re looking for labels, you won’t find them here,

Just people, their stories, their voice in mirror.

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I’m an identity architect—that’s my lane,

Not just design, but the soul of the game.

Helping brands strip back to what’s real,

Identity work you can actually feel.

In a world that’s copy-paste, all the same,

Identity’s the one thing we refuse to tame.

It’s not about trends or the next big wave,

It’s about digging deep, finding the brave.

It’s uncovering the story beneath the noise,

And giving that story its own voice.

Because in a world that never slows,

Only the real ones keep their glow.

Here, identity’s more than a name,

It’s a compass, a light, it’s fuel for the flame.

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And Troy—he was there from day one,

His passion, his skills, baked into everything we’ve done.

That smirk of his? Yeah, it’s still around,

In every new idea, every way we break ground.

He’s the vibe check when things get unclear,

That voice saying, “Look closer, it’s right here.

”It’s not just design; it’s trust, it’s grit,

A journey we took, lesson by lesson, bit by bit.

His mark lives on in every brand we mold,

In every gap we close, every story told.

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But life doesn’t play by the rules—

Back in Cleveland, feeling the pull.

Came back to the streets that built me up,

But now I’ve got new stories, new stuff.

Those roads I knew like the back of my hand?

Now they echo, like ghosts in the land.

I’m not the same, I’ve outgrown the past,

A stranger here, but I’m holding fast.

Trying to plant what I’ve learned, what I know,

In a city that shaped me, but feels too slow.

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Cancer hit, but the studio couldn’t wait—

Clients, projects, dreams at stake.

I led through the treatments, through endless nights,

Guiding my team while waging my fight.

Every setback a test of faith and will,

Yet we pushed forward, even when money stood still.

I showed up for them, as they did for me,

Holding onto the vision, refusing to flee.

Because even in the darkest of days,

This studio was my reason, my light, my way.

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And through it all, one constant stayed,

My wife, my rock, in the hardest days.

She held me up when I felt small,

Her strength and grace guiding it all.

A partner, my right hand, steady and true,

Building this dream as much as I do.

Sarah, you stood with me when the world fell apart,

Held my fears, my hopes, my fragile heart.

In every battle, you were my calm, my fight,

My anchor in darkness, my beacon of light.

Without you, none of this would be,

This studio, this life—our shared legacy.

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Today the legacy is built on gratitude, not fear,

Thanking God every day that I’m still here!

In an industry that's too fat, too safe, too stale.

They sell fast and cheap, while creativity’s in the pale.

No time to pause. No patience for a mirror.

We won’t just do it, our mantra is clear.

This studio’s proof that peace is power,

That clarity can rise in the darkest hour.

We’ve got your back when they shut the door,

When the world feels heavy, and you can’t take anymore.

Calling all the radicals, far-reaching and thorough,

Bringing peace today and tomorrow.

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Welcome to the dark side, where your designs shine a little brighter. Dark mode is the sleek, casually rebellious cousin of the traditional bright, airy user interface. What started as a feature for night owls and developers burning the midnight oil has become a design staple for nearly everyone, especially the younger generation. If you’ve spent time on Twitter (now X), Instagram, or TikTok, you’ve probably noticed one thing, the platforms are catering more to their Gen Z audience with dark mode, and they’re not switching back anytime soon. And if you ask any of the gifted Gen Z designers at a small studio, all of them are permanently in dark mode across devices.

For designers, this shift isn’t just a trend, it’s a tectonic move in how we need to approach our craft.

Let’s explore why Gen Z has made dark mode their default and what brands should consider when deciding if it’s time to embrace the dark side.

Gen Z, the digital natives who were practically raised with a screen in hand, view dark mode as the norm. In fact, research shows that over 80% of Gen Z users stick to dark mode once they’ve switched, hardly looking back. But why?

1. Eye Comfort and Health: Dark mode is easier on the eyes, especially in low-light settings. With Gen Z spending upwards of 10 hours a day across devices, the reduced strain dark mode offers can make a noticeable difference. The harsh glare of a white background can cause discomfort, especially at night, when many of us are doom-scrolling in bed (you know who you are).
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2. Aesthetic Appeal: Gen Z’s design tastes lean towards the sleek and minimal, and dark mode perfectly fits this aesthetic. It’s modern, understated, and in many ways, more visually striking than traditional light themes. The contrast of bright colors, bold typography, and vibrant images against a dark background creates an undeniably cool vibe.
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3. Battery Efficiency: Battery life is another practical reason why Gen Z sticks with dark mode. On OLED screens, which are common in newer smartphones, dark mode can actually save battery by turning off the pixels in black areas. For a generation that’s constantly on the go, saving those precious extra minutes of battery life is a big deal.
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4. Feels Personal and Customizable: Dark mode, to many Gen Z users, feels more personal. It’s not just about aesthetics or battery life; it’s about having control over their experience. Customization is key to this generation, and choosing dark mode feels like a way to make their devices their own.

For designers and brands, dark mode isn’t just a passing phase, it’s a fundamental shift in how we approach UI/UX design. But jumping on the dark mode bandwagon isn’t as simple as flipping a color palette. Dark mode comes with its own set of challenges and opportunities.

In dark mode, contrast becomes the main player. Colors that pop on a light background can feel muted or muddy on a dark canvas. High contrast is essential for readability and accessibility, but it’s also key to making sure your designs remain visually striking. Consider how your brand colors interact with dark backgrounds.

If your palette relies heavily on dark tones, you may need to introduce lighter, brighter accents to maintain balance.

Certain colors, particularly mid-tones like grays and muted pastels, can lose their punch in dark mode. What might appear sleek and minimal in light mode can look dull and flat when placed against a dark background. Test your designs across light and dark modes to ensure your visuals don’t lose their impact.

Light-colored text on a dark background can feel like it’s jumping off the screen, which is great for making a bold statement, but it can quickly become overwhelming if not handled carefully. Go too light with the font weight, and readability suffers. Go too heavy, and the design feels clunky.
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Brands must strike the right balance in font weight and size to ensure text is readable and visually appealing.

In light mode, subtle shadows and gradients can add depth and nuance to a design. But in dark mode, these elements often disappear or feel out of place. Designers need to focus on flat designs, bold lines, and clean layouts to make the most out of dark mode. Depth is created more through contrast than visual effects like shadows.

Should Your Brand Go Dark?Now comes the million-dollar question: should your brand fully embrace dark mode? The answer is more nuanced than you might think.

1. Know Your Audience: Gen Z? Absolutely. If your brand is targeting younger, tech-savvy users, dark mode should definitely be on your radar. This generation not only prefers dark mode, they expect it. In fact, brands that don’t offer dark mode options can seem outdated or out of touch with their preferences.
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2. Consider the Experience: If your brand’s app or website involves long reading times or intensive visual engagement (think news apps, social media, or e-commerce platforms), dark mode can enhance user comfort and extend their browsing session. However, for brands that rely on highly detailed or brightly colored visuals, like fashion or food, you might need to carefully tweak your dark mode design to maintain vibrancy.
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3. Think About Your Brand Identity: Not all brands are a natural fit for dark mode. If your brand identity is rooted in light, bright, and airy aesthetics, fully embracing dark mode could feel inauthentic. However, offering it as an option, rather than the default, can be a way to please dark mode lovers without compromising your core brand look.
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4. Test, Adapt, and Test Again: The best designs are flexible. Just as we design responsive layouts for different devices, we need to design for different modes. That means testing your brand’s visual identity in both light and dark modes and adapting accordingly. The goal isn’t to create two separate experiences but a cohesive one that works seamlessly across both environments.

Dark mode is a shift in user behavior, and it’s here to stay.

Understanding why Gen Z has made dark mode their default for brands and designers is crucial in adapting your design strategy. Dark mode offers a way to create bold, modern experiences, but it also requires thoughtful execution to ensure your brand’s identity and message shine through.

As with any design decision, the key is balance. The dark side can be sleek, chic, and incredibly cool, but only if it’s done right. Just like Gen Z has chosen to stick with dark mode, your brand can thrive in it too with the right approach. You can know more about the Gen Z vibe, from our last article.

Ready to take your brand to the dark side with authenticity? We specialize in crafting experiences that work in light and the dark. Let’s start some small talk about a digital identity that shines, no matter the mode.

Oh Gen Z, what a beautiful title for such an eclectic collection of individuals. The last letter of the alphabet and the least common in our common English vocabulary. Coincidence? Never. Just like the English language the current state of our workforce is volatile and chaotic and just like the letter Z in Scrabble many industry leaders have struggled utilizing this incredible generation of talent. The question is why? I’d like to debunk this myth by sharing my experience building an international design agency with majority Gen Z employees.

Gen Z, also known as Digital Natives, Artivist (my favorite), and Zoomers (my least favorite), entered the workforce during the pandemic age. Let’s take a moment and just feel that statement. I could not imagine starting my first job during a time when everyone was scared of each other, fighting for their lives, and taking meetings from the bedroom nightstand because their roommate called dibs on the couch. Let’s be honest, none of us would have survived our first job, if we got one at all. Sadly along with all of these, Gen Z is often labeled unprepared for work (whatever that means), entitled, poor work ethic, chronically ADD, difficult to work with, and disloyal. Is it me or does the business world say this about every new generation entering the workforce?

I am pretty sure I heard the same thing about Millenials when I entered the workforce following the housing crisis of 2008.

Shame. Shame. Shame. We have and always have had a responsibility to empower the following generations so that they can be better and better off than we were. However, it seems that the common narrative is to make them adapt to us rather than the other way around. To label a whole generation anything is more ridiculous than labeling a nationality anything. Yet another attempt to allow our small, sterile, and unimaginative minds to make sense of something that is beyond our control.

Ok, enough of my disdain for the traditional marketplace, here are three things you might be but Gen Z is definitely not.

Gen Z isn’t Disloyal, your vision is basic.‍

Gen Z is often labeled as “job hoppers,” but that’s because they’re not like older generations and have more job options than ever, whether working from their parents' basement or living in their cars. Let’s get real.

This perception of disloyalty stems from their high expectations for purpose-driven work and alignment with company values. Gen Z can spot BS from a mile away—they know if you’re building your business for yourself or to make the world better. Company values and vision matter now more than ever; Gen Z won’t compromise their principles for a paycheck. According to a Deloitte study, over 70% of Gen Z would quit if their work lacked meaning or didn’t align with their values. So, if your Gen Z employees are leaving, it’s either because you deceived them or your values shifted.

With a basic vision, why would the most technically capable generation work for you when they can go anywhere else?

To illustrate, I hired a Gen Z designer in late 2021 after sorting through over 500 applications. Shortly after, she told me, “John, I’m never leaving. a small studio is the place I always dreamed of creating. I thought I’d have to build it myself!” And guess what? She’s still here, often repeating that sentiment. Why? Who knows—maybe she’ll write an article about it (wink wink). I’m just glad to share a story about a 24-year-old who felt this way.

Gen Z isn’t lazy or entitled, your leadership is.

2020 forced us to realize how unsustainable and unhealthy our work lives were. Cue the Great Resignation, when people finally said, "Nope, my health matters more than your endless grind." Now Gen Z gets ridiculed for learning that lesson—how dare they prioritize mental health over 12-hour workdays and chasing pointless promotions? Shame on them for not wanting to spend hours commuting just to sit next to Bob, the guy who clips his nails at his desk, or for expecting employers to care about their well-being in a world where mental illness and suicide rates are skyrocketing.

It’s not laziness; it’s a shift toward healthier, smarter work practices.

For too long, business leaders have equated success with profit margins alone. Gen Z is pushing for a new definition of leadership, and if you don’t adapt, you’ll miss out on the best talent of a whole generation.

Take my experience at a small studio: I realized middle management was unnecessary, a roadblock. So, I let my employees work directly with clients. The result? A 23-year-old led our most successful branding project—completed faster, better, and with less management than ever before. Why? Because I trusted him. Then, another younger employee, inspired by the work, created one of our first animated case studies. She did it because she was empowered, not micromanaged.

So, if you think Gen Z is lazy or entitled, ask yourself: Are you a lazy or entitled leader?

Gen Z isn’t chronically ADD, your meetings are unnecessary.

I get it—every time I see a group of youths (yep, that’s what I call them) recording a TikTok in a parking lot, I can’t help but wonder why that’s their focus. But let’s be real: Gen Z has an attention span of 8 seconds compared to millennials’ 12. That’s a third of their focus gone. Business leaders, take note: PowerPoint isn’t your friend here. Just don’t.

Now, a shorter attention span doesn’t mean Gen Z can’t focus. It means they process info faster and tune out what they deem unnecessary. If your Gen Z employees aren’t paying attention to your presentation, it’s because they’ve either already figured it out or don’t find it relevant.

Are you still presenting like it’s 2004? It’s time to change your approach.

The necessity of meetings today is up for debate. But trust me, Gen Z would rather be doing something else. That’s why we keep meetings minimal at a small studio. Unless your meeting sparks creativity, cultivates collaboration, or strengthens relationships, it’s probably not worth the time. Do everyone a favor—send an email or, better yet, a Slack message.

At a small studio, we kick off Mondays with a 45-60 minute “Vibe Check.” It’s exactly what it sounds like—an opportunity to catch up, set the tone for the week, and share the energy we want to bring into our projects. The first 10 minutes? Squirrel time—talk about life, news, whatever. Then, we listen to a song that sets the vibe for the week and discuss it. The insights are always thought-provoking (because why not? We’re a creative agency). We close by reviewing client work and internal projects, giving everyone a chance to share concerns and stay aligned.

It’s not just about productivity—it’s about engagement.

Throughout the week, we hold a 60-minute gathering called Office Hours. It’s optional, but no one ever misses it. Instead of endless check-ins for each project, we’ve consolidated them into one space where anyone can get immediate feedback. It also allows the whole team to see the work, improving its quality through collective input. A perfect environment to nurture young talent.

These are just a few ways a small studio has not only embraced Gen Z but thrived along side of them. I’m sharing them to empower Gen Z creatives who might feel like they don’t belong or are not enough. There are places out there that value you, and leaders willing to create spaces where you can thrive. If you can’t find them, shoot me an email —I’ll help you. Regardless, don’t give up. We need you, Artivist.

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With the latest design rebrand making the news, the quiet power of the design trend labelled The Balenciaga Effect rears its head once more. Aptly named after the luxury fashion house's surprising move to a stripped-back logo in 2017, the trend has sparked a wave of brands embracing minimalist, classic aesthetics. This trend isn't just about sleek visuals; it's a return to heritage and authenticity (of sorts), signaling a brand's core identity in an increasingly cluttered world.

When Balenciaga revealed its Helvetica-esque logo, inspired by the clarity of public transportation signage, it caught the industry off guard. Known for its avant-garde designs, Balenciaga's choice to pare down seemed almost rebellious against the loud, maximalist trends of the time. Yet this decision was no accident. The logo's simplicity allowed Balenciaga to cut through the noise with clarity and sophistication, setting the stage for a broader shift in the design world.

Burberry, another storied luxury brand, followed suit, ditching its intricate knight-and-banner crest for a streamlined sans-serif logo. The redesign, driven by new creative leadership, signaled both modernity and a return to Burberry's roots. By removing visual complexity, Burberry highlighted its legacy while modernizing its identity for a new generation of consumers.

Similarly, Balmain embraced this minimalist trend by simplifying its iconic monogram. Known for its dramatic, high-fashion designs, the brand scaled back its logo in favor of a refined, geometric look that still exudes luxury, but in a way that feels more timeless and approachable.

At first glance, "Who's there?" seems like a simple question. But when Hamlet's guard opens the famous play with this line, it sets the stage for a deeper exploration that resonates with each of us centuries later. Hamlet's journey is more than just about avenging his father's death; it's about the tug-of-war between societal expectations and personal Identity.

This is where we all enter the scene. Because, in some way or another, we've all asked ourselves, "Who am I supposed to be?" and "Who do I want to be?"

For us at a small studio, these questions are the very foundation of our work. When we talk about Identity Architecture for our client partners, we're not just talking about colors, logos, and typography (though those are vital, of course). We're talking about the core of a brand. Its story. Its why. It's not unlike Shakespeare's Denmark, filled with ambition, love, betrayal, and, ultimately, the search for something more profound.

Back in Hamlet's day (and for the thousands of years before it), someone else would have defined the answer to that question: society, the church, the king.

Our ancestors lived through the lens of the collective, with their Identity shaped by external forces, rather than individual introspection.

But fast forward to today, and the paradigm has flipped. Now, in our main-character-energy, hyper-individualized world, we look inward, trying to define "me" in a way that feels true yet connects with the external world. This balancing act is what makes Identity Architecture so crucial in today's business landscape.

We empower founders, and teams to answer, "Who's there?" for themselves and their brands by first helping them look inward and understand the values, purpose, and story that makes them tick.

Like Hamlet, they have to confront their own conflicts: who are they versus who the world wants them to be?

But here's the twist: Your Identity doesn't stop with "you." It's not just about your internal musings or existential crises. It's also about how you engage with others; your clients, your team, your community.

Psychiatrist Dan Siegel puts it beautifully:

"The brain is a social organ, made to be in a relationship."

Like Siegel's description of the mind, our identities are shaped as much by our relationships with others as by our internal thought processes. A brand, therefore, isn't just a standalone entity, in our opinion it's a living system that thrives on interaction, conversation, and empathy.

This is why we provide a creative operating system for our partners to ensure they do not operate as islands. They are empowered to know what to let in and keep out while maintaining an identity that is distinct yet connected to the world around them.

In today's world, the brands that resonate aren't the loudest or the trendiest. They're the ones who can step into the shoes of others and understand their customers, their competitors, and themselves. This is where empathy becomes a superpower. According to social theorist Jeremy Rifkin;

Empathy isn't just good PR; it's a business strategy. Brands that cultivate empathy internally (think a supportive team culture) and externally (create products that matter to people) are the ones that not only survive but thrive.

Our mission with Identity Architecture is to empower our client partners toward becoming "one of none"; unique, irreplaceable, the Hamlet of their category. How? By designing their Identity in a way that empowers them to stay true to who they are, while also embracing the dynamic, ever-shifting world around them. We ask the tough questions. We dive deep into their "why." And, yes, we help them see beyond just the logo, fancy colors, and tagline to the real heart of their brand.

Because, at the end of the day, the world doesn't need another cookie-cutter brand; it requires authenticity. And when you figure that out, you won't have to wonder, "Who's there?" anymore.

Inspired by Sam Chaltain’s Nature’s Design Principles→

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Have you ever worked on a project where everything just clicked? Where you and your team moved in sync, like the gears of a well-oiled machine? That, is chemistry, a magical but genuine connection between people that can turn a good idea into a great project.

Chemistry isn't just about romantic sparks or lifelong friendships. It's about finding the right fit, whether it's a team member, client, or partner, who elevates your game and multiplies the odds of success. It's when working together feels as natural as breathing that creativity and productivity grow exponentially.

In the 58th edition of Ding, which we titled; Beauty Bias, we were buzzin because we had a particular client-partner that we had incredible chemistry with, and the result of that project "Patina" which we foreshadowed in the article speaks for itself. Patina was a delight to name, and eventually translate into a visual brand identity across touchpoints. It was pure chemistry from the get Go, with our client-partner.

Honestly, Chemistry isn't just poetic language. It's backed by research. Studies in neuroscience have shown that when we engage in positive, collaborative efforts, our brains release oxytocin; the bonding hormone. Oxytocin fosters trust, empathy, and cooperation, making it easier to work through problems and innovate together.

Basically, it's the brain's way of saying, "This is working. Keep going."

Further, research on teams by Google (famously called "Project Aristotle") found that psychological safety- knowing you can express ideas, take risks, and admit mistakes without fear was the number one factor in high-performing teams. When we click with others, that sense of safety and trust skyrockets, allowing us to do our best work without hesitation.

Think about some of the most successful creative partnerships. From Lennon and McCartney's iconic music to Steve Jobs and Steve Wozniak's technological revolution at Apple, chemistry was the key to their magic. Their complementary skills and mutual respect elevated their work beyond what they could have achieved alone.

This same principle applies to you, whether you're hunting for the perfect collaborator or client. It's not just about what they bring to the table; it's about how your combined energy transforms the work. Chemistry allows you to go beyond the expected and reach that sweet spot of collaboration where 1 + 1 equals 10.

How to Find Your Chemistry Match

1. Be Yourself: Authenticity is a magnet for the right people. Whether you're looking for a client who shares your design philosophy or a team member who vibes with your workflow, showing up as your authentic self creates the opportunity for genuine connections. Chemistry happens when people feel they can be real around each other.
2. Ask the Right Questions: Whether in a job interview or a first client meeting, skip the cookie-cutter questions. Get to the heart of what makes the other person tick. What motivates them? How do they approach collaboration? You'll quickly see if there's a spark; an alignment of values, goals, or vision that suggests you'll work well together.
3. Pay Attention to Energy: Have you ever had a meeting where the energy just drags despite everyone's best intentions? Conversely, you've probably had conversations where the ideas bounce effortlessly back and forth. That's chemistry or the lack of it in action. Pay attention to those energy shifts. Feeling the energy lift is a good sign you've found someone worth partnering with.

The beauty of chemistry is that it isn't just about instant connections; it can be nurtured. Trust, after all, isn't built in a day. Here are a few tips to build and strengthen chemistry over time:

• Over-Communicate: In both creative partnerships and personal relationships, clear communication is essential. Don't assume the other person knows what you're thinking; share it.
• Celebrate Wins Together: Small or big, success is best when shared. Celebrating milestones with your team or client deepens bonds and reinforces the sense that you're in this together.
• Stay Curious: Ask questions. Not just about work but about who your partner is as a person. Genuine curiosity breeds trust, and trust is the bedrock of chemistry.

In creative partnerships, we often get caught up in finding the "perfect" person who ticks all the skill boxes. But here's a little secret:

Chemistry beats perfection. The right fit is someone whose energy elevates yours, whose ideas inspire you, and who makes work feel less like a grind and more like magic.

If you're a creative looking for that partner, whether it's a business collaborator, a team member, or a client, focus on chemistry. When the connection is right, everything else falls into place, multiplying your odds of success in ways you didn't even imagine.

And trust me, once you've experienced that chemistry, you'll never settle for anything less.

Go find your alchemy partner in love and work. Because with the right person by your side, the odds of success are infinitely multiplied.

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"Less is more." It’s not just a minimalist mantra; it’s the secret sauce for a more productive, happier, and creative workforce. And guess what? The four-day workweek is leading the charge. Once a fringe idea, the concept of working fewer days is now making headlines worldwide, and for good reason. Companies that have embraced this model are not just surviving; they're thriving. So, let’s dive into the why and how of this revolutionary approach.

The Science Checks Out

If you’re skeptical about shaving off a workday, the numbers might convince you otherwise. In 2022, a massive trial in the UK involving 61 companies and almost 3,000 employees found that a four-day workweek led to a remarkable 71% drop in burnout levels. Productivity didn’t just hold steady; it improved by 1.4% across the board. Employees reported feeling more balanced, engaged, and—this is the clincher—creative.

New Zealand’s Perpetual Guardian, a financial services company, reported a 20% increase in productivity after switching to a four-day workweek, with staff stress levels dropping from 45% to 38%. Even more impressive, Microsoft Japan saw a whopping 40% increase in productivity during a month-long trial in 2019.

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Why Creatives Benefit the Most

Creatives are a unique breed. We thrive on inspiration, spontaneity, and the occasional squirrel moment. The rigid 9-to-5, five-days-a-week structure? Not so much. Creativity doesn’t punch a time clock, and sometimes the best ideas come when we’re not at our desks.

The four-day workweek gives creatives the freedom to breathe, explore, and recharge. With that extra day off, we’re more likely to stumble upon the next big idea while hiking a trail, binge-watching an artfully designed show, or even doodling in a coffee shop. Those “Eureka!” moments don’t follow a schedule, but they’re more likely to appear when our minds are rested and our stress levels are low.

The Small Studio Way: Fridays Are For Freedom

At a small studio, we’ve taken the four-day workweek and sprinkled in our own brand of magic. Fridays? They’re not for work. Instead, they’re for planning, playing, and decompressing. It’s the day we give ourselves permission to step away from the grind and lean into whatever makes us feel alive. Want to jam on a personal project? Go for it. Feel like heading to a museum or catching up on the latest design trends? That’s encouraged. Need to just...do nothing? Absolutely valid.

This freedom fuels our creativity and keeps burnout at bay.

By the time Monday rolls around, we’re not dragging our feet back to our desks. We’re excited to dive into new projects, refreshed and recharged from a weekend that feels just a bit longer and a lot more fulfilling.

What the Future Holds

As more companies around the globe embrace the four-day workweek, it’s clear that this isn’t just a passing trend. It’s a shift in how we think about work, productivity, and, most importantly, well-being. The data doesn’t lie: happier, healthier employees produce better work. And for creatives, the benefits are even more pronounced.

So, if you’re in the position to advocate for a four-day workweek, do it. Your team will thank you, your clients will notice the difference, and you’ll likely find yourself wondering why we didn’t make this shift sooner.

Remember, four is enough. It’s not about working less; it’s about working smarter and living better. And who wouldn’t want that?

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We believe that saying "No" is more than just a word—it's a thoughtfully designed expression that shapes the quality of our work and defines our essence. It's a complete sentence that allows us to remain true to our values, creativity, and commitment to excellence. This isn't about being selective for the sake of it; it's about honoring the integrity of our craft and the people who make it possible. Here are a few reasons why we have said "No" over the years.

Vibes Matter

The creative process is deeply personal. It's an alchemy of ideas, emotions, and collaborative energy. At the core of this process is a fundamental truth: creativity flourishes in an environment where trust, respect, and shared vision thrive. That's why we fiercely protect the vibes we cultivate at a small studio. If a potential partner or collaborator doesn't align with our values, if they don't share our passion for creativity, we do not force it, we say "No"—plain and simple.

The right vibes are non-negotiable. We're not just here to deliver design solutions but to create something extraordinary. If a client doesn't appreciate the depth and value of creative work, it's a clear signal that we're not the right fit for each other. Our work is an extension of who we are and an extensive understanding of who our partners are, too, so we refuse to compromise when there's inauthenticity.

Time is an Investment

Time is the most precious resource we all have, and we believe in investing it wisely. Collaboration isn't a one-way street; it requires dedication, communication, and a willingness to engage deeply with the creative process. When potential partners are unwilling to commit the necessary time to collaborate meaningfully, we know it's time to have a conversation (meaningfully).

Our projects aren't just transactions; they're transformational partnerships.

We thrive when our partners are as invested in the process as we are. It's not just about the final product but the journey we take together to reach it. If that journey isn't valued, the work will inevitably fall short of its potential, and that's something we simply won't accept.

Respect is Essential

We operate on a foundation of mutual respect. Every member of our team brings their unique gifts, perspectives, and passion to the table. Creativity can only flourish in an environment where everyone feels valued and respected. This is why we have zero tolerance for rudeness or impoliteness.

We've turned down projects with lucrative budgets because the clients didn't respect the people doing the work. For us, no amount of money is worth compromising the dignity and well-being of our team. When we say "No" to disrespectful clients, we're not just protecting our team; we're setting a standard for the kind of relationships we want to build—ones based on trust, empathy, and mutual appreciation.

Beyond the Paycheck

The allure of a hefty paycheck is undeniable, but we look beyond the numbers. We choose to partner with people who share our vision for creating work that matters. We're in this for more than just the money; we're here to make an impact, to push the boundaries of what design can do, and to work on projects that challenge us to be better.

Saying "No" to projects that don't align with our values isn't always easy, but it's essential. It's how we maintain the integrity of our work and ensure that every project we take on is one we're proud to stand behind. When we choose to partner with someone, it's because we believe in their vision and see the potential for something extraordinary.

We're not just vendors; we're partners, and that's a role we take seriously.

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Excellence is Our Standard

Excellence isn't just a goal; it's our standard. We hold ourselves to a high bar, and we expect the same from our partners. If a project doesn't have the potential to meet that standard, we'd rather not take it on. We're not in the business of doing work that's merely good enough—we're here to create work that's exceptional, work that stands the test of time.

This commitment to excellence is why we're so selective with our partners. We know that not every client or project will be the right fit, and that's okay. We'd rather say "No" and maintain our standards than compromise on the quality of our work. Our clients trust us to deliver the best, and we honor that trust by only taking on work that we believe in wholeheartedly.

In a world where "Yes" is often overused, we've found our strength in saying "No." It's powerful by design, and it is a statement that rings true to who we are-a promise to ourselves and our clients that we will never compromise on what matters most.

If you want to partner with us, know that we value more than just the work—we value the relationship. We're here to create something that brings you peace, and we stay true to it.

If the vibes are right, if you're ready to invest the time, and if you respect the creative process, we're all in. If not, we'll say "No," and we'll mean it. Because for us,‍

"No" is just as powerful as "Yes"—it's how we stay true to who we are.

Watch our Mantra to know us, even better;

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My favorite way of introducing myself when presenting to a room full of creatives has always been and still is: Hi, my name is Seyi, and I love boredom. Creative people have restless minds, so we loathe the mention or thought of feeling bored. To many, it is an indication of an inactive imagination. A waste of time and the gift of making.

I respectfully disagree with the sentiment of avoiding boredom by all means, which is the preference of most creatives. The majority of us have such an active imagination, and if I were to draw a visual comparison, we exist like a person trapped in a skyscraper on fire. There is so much chaos, apprehension, and anxiety about the next move.

A much better comparison and summation comes from ancient Buddhist monks who define this state of existence as Kapacitta (The monkey mind),

`Just as a monkey swinging through the trees grabs one branch and lets it go only to seize another, so too, that which is called thought, mind or consciousness arises and disappears continually both day and night.'

If we observe our state of being (our minds), there are so many similarities between the branch-swinging and our consciousness to avoid being present.

The lockdown of 2020 was one of the most apparent moments in time when the power of boredom was harnessed and deployed by many. Innovation was through the roof, as many more people got to sit in with their consciousness for the first time. They had the rare opportunity to quiet their monkey minds and stop the tree-branch-swinging that robbed them of deliberate and extensive design/expression.

Before the pandemic of 2020, I had my fair share of understanding the power of boredom. I had a cumulative four-hour commute to and from the office every day. Same cityscape, same faces (somewhat), same endless routine. It was the kind of monotony that could drive anyone to mindlessly scroll through social media, but I decided to do something different. Instead of fighting the boredom, I leaned into it. What if this boredom could be the springboard of my creativity?

At first, it was just an experiment. With only my mobile phone and an open mind, I began teaching myself to create illustrations and animations on my phone. The first few weeks were tough—clumsy attempts to make something out of nothing. But as I sat through those long, seemingly endless hours, something started to shift. I realized that the stillness, the very thing that I initially resisted, was exactly what I needed to let my imagination roam free.

What began as a way to pass the time soon became a ritual. The more I created, the more I found myself craving those quiet moments. I wasn't just filling the hours; I was transforming them. Piece by piece, I built a body of work—over a thousand illustrations and animations—each one a little milestone on this unexpected journey. Each one capturing the news, moments observed, or conversations had.

I didn't censor myself or overthink the process. I just created and shared with vulnerability. To my surprise, people noticed and were inspired, too. I even got the invitation to be a part of a Pixite documentary for creators. My body of work even got shortlisted in the illustration category at the prestigious Communication Arts awards. That recognition was incredible (for someone who isn't a designer), but what mattered more was what I learned about myself through the process.

The truth is, boredom became my greatest ally. In a world that pushes us to constantly move and always seek the next big thing, I discovered immense power in sitting still. In those hours of quiet, I found clarity and creativity that I never knew I had.

So, to any fellow creative reading this, I urge you to embrace boredom. Let yourself sit with it. Resist the urge to fill every empty moment with distractions. You might just find that those moments of stillness are where your best ideas will come to life. I did, and it's been one of the most rewarding creative journey I've ever experienced.

Here's one compilation of illustrations and animations all made on my mobile phone, all thanks to boredom:

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If you made it this far, you are a really curious one. So I have got this Ted Talk by Manoush Zomorodi to give you all of the science & experience backed bits:

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Let’s talk relatable experiences. Do you ever catch yourself at a restaurant, more focused on critiquing the menu’s layout than on picking what to eat? Do you ever make it everyone else’s problem that the kerning is just a little too tight? That the images are printed way too pixelated?

Just me?

Well, as the 2024 Paris Olympics come to a close and the Paralympics take center stage, it’s time to debrief. I actually had the unique opportunity to experience the Paris Games in person this year! On a whim last summer, I decided to see if I could score tickets, and it turned out to be easier than I thought. Fast forward to last week, and there I was, a full-time brand designer, immersed in one of the biggest stages of world-class event design. You’d better believe I had some thoughts.

In the spirit of the Games, let’s hand out some medals, breaking down the design elements that truly shined and those that didn’t quite stick the landing.

Gold Medal: The Pictograms

To me, these were an absolute success. The clean, minimalist design of the pictograms perfectly balanced functionality with visual appeal. They weren’t just easy to understand—they animated beautifully, they were reminiscent of french art deco, and felt collectable. Above all else, they were completely fresh and unique. Each icon felt like a poster of the sport it represented, making them accessible for everyone, regardless of language or background. They weren’t just signs—they were symbols of the inclusivity the Olympics strive to represent.

You might have noticed that the pictograms seemed a bit different this year. There was quite literally a lack of human representation, and that’s what I loved about them. According to Joachim Roncin, the event’s Head of Design, this intentional choice to depart from the human-modeled pictograms removes all gender biases from the sports. To put it frankly, the pictograms of previous Olympics can skew masculine depending on the viewer. I genuinely believe that by taking a completely new route with these pictograms, the standard of Olympic visual communication has been blown wide open.

What I love most about these pictograms, as a more personal preference, is the motion, energy, and intentionality of the layout. To me, these sports being depicted look like they’re being played. The courts, balls, horses, skateboards, etc., are in motion, and these pictograms are a snapshot of what it feels like to be in the audience. Absolutely brilliant!!

Learn more ->

0’s Across the Board: The Olympics Merchandise

On the flip side, the official merch was a huge letdown. Designers and creatives know how important it is for products to evoke excitement and pride, but the offerings this year felt uninspired and lacking. I was really excited at the idea of bringing home a simple jacket that I could take with me to any Olympics watch party in the future, but sadly there was nothing really like that. There were lots of t-shirts with just this year’s logo printed on it, but that just felt so lame and a missed opportunity to create something fresh with this year’s branding. It was a harsh reminder that even the smallest details in branding can have a significant impact on the overall experience.

I will say, one of the coolest merch items was a deck of playing card that had the 2024 branding. It had custom artwork for the face cards which made it feel like a special item, and I just wish they had more items like that overall.

Olympics Merchandise->

Silver Medal: The Logo

The Paris 2024 logo had its fair share of critics, but I found it to be a standout piece of branding. It was bold, distinct, and carried a modern elegance that perfectly represented Paris. The flame intertwined with the face of Marianne was a brilliant nod to both the host city and the spirit of the Games. It struck a balance between being visually compelling and functional—scalable across different mediums without losing its impact.

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The logo was extremely prevalent throughout the city, showing up on signage and public transport everywhere. By the end of my week in Paris I was extremely familiarized with it. She even became a mark of safety for me; whenever I saw the logo I knew I was headed in the right direction. I also thought it was special that the Olympics and the Paralympics both used this same icon and overall branding this year, maintaining the same amount of hype and respect for all games.

Take a look at this interview by The Creative Factor of Logo designer “Sylvain Boyer: How I Designed the Paris Olympic Logo” for an in-depth read of the creation of this year’s logo!

MVP: The Typeface

The custom typeface was an unsung hero of this year’s branding. It was clean, versatile, and perfectly captured the essence of the event. Whether on tickets, signage, or digital platforms, the typeface was clear and consistent, adding a layer of sophistication to the visual identity. The Olympic energy is definitely felt in the curvatures of the letterforms, and I’m a huge fan of it! It’s a prime example of how typography, when done right, can elevate a brand’s entire aesthetic.

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Bronze Medal: The Mascot

Let’s talk about the mascot—love it or hate it, it definitely made an impression. The Phryge, inspired by the iconic Phrygian cap, was cute, fun, and very French. It definitely brought a sense of playfulness to the Games, which is crucial for engaging younger audiences and adding a touch of character to the branding. However, I do recall being a big hater of Phryge when I first saw it. I initially thought the design felt disconnected from the event’s entire branding, but after some research into years previous it honestly made me like it a lot more.

The animated treatments and motion graphics that were displayed at the events elevated this part of the branding as well! Phryge had a playful personality and it was so adorable watching it demonstrate how each game is meant to be played. The fluid transitions and vibrant color palette made the digital experience feel alive and immersive. Motion design isn’t just about aesthetics—it’s about creating an experience, and I think it really payed off.

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Special Shoutout to: The Wayfinding

Finally, let’s talk about wayfinding. The signage throughout the venues was clear and concise, which is no small feat given the scale of the event. It’s easy to overlook, but effective wayfinding is essential for a seamless visitor experience, making sure everyone can navigate the venues easily, even if they don’t speak french/english.

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The Olympics always stir up strong opinions—every four years, there’s a lot to love and plenty to critique. This year’s branding took some bold risks, stepping away from traditional expectations to create something new for the world of the Olympics. But with risk comes the potential for missteps. Accessibility, functionality, visual appeal, and the ability to excite are all crucial elements of successful design, and the Paris 2024 Olympics gave us a lot to discuss.

So, what’s your take? How would you rank the design elements of this year’s Games? Were you blown away, or did it leave you wanting more? 🍵

Learn More on the Olympics->

In Spring of 2023, I was in my last semester at University meticulously deciding what projects should go in my portfolio. It felt like a career make-or-break decision. If I put my projects in the wrong order, I wouldn’t get a job. If I had too many different types of design work, I wouldn’t get a job. If I didn’t have the perfect personal branding, I wouldn’t get a job. I’m sure there are a ton of recent design graduates out there who are still on the job hunt with that same mentality. So let me hold your hand when I tell you– none of those things are true.

What I have found true throughout several portfolio reviews, interviews, and conversations with more experienced designers is that portfolio reviewers want to see how you play. They might even want to see it more than your work. That’s not to say your work isn’t important–it is. The quality and creativity of your work are likely what will get you an interview, but what sets you apart is what you choose to create outside of your job or classroom. I’ve had several portfolio reviewers tell me as much. It was reaffirmed again last Summer when I had the chance to participate in a Designers are Scary Panel. One of the first things that popped up in our conversation regarding what sets candidates apart was the ability to see their personalities shine through in their portfolios. One of the easiest ways to do this is by answering one simple question.

What would you choose to create if you were unburdened by the restrictions of a class assignment or the endless requirements of a client project?

Most of us have a “Playground” or “Archive” section to dump the work we’re not sure what to do with. Most of the time it could more aptly be titled “The Graveyard.” Don’t let that opportunity go to waste. It’s a chance to show your interests, the mediums you’re fascinated by, and the topics you obsess over. That will say more about what you’re passionate about than the app design you were required to make in six weeks. So, why am I even going on about all of this?

After a year of being at a small studio and shifting towards motion design, I’ve finally decided it’s time to show off some of these amazing projects I’ve had the chance to work on and add them to my portfolio. While I have a ton of beautiful work for our studio clients, I’ve regretfully realized that I don’t have many new design-related projects to add to the “play” section of my portfolio. I say design-related because in truth, If I were to fill up my playground wit h “just for fun” work from the last year, one would think I was a photographer, not a designer. Even as I write this, I realize perhaps my portfolio should reflect that inclination toward photography in the last year. It’s been a needed escape from the world of screens and pixels. It’s one of the few artistic mediums that gets you into the world. I digress– that’s a Ding for another time.

Back to the point.

I wish I had spent more time this year recharging through other types of fun projects. I haven’t given myself the freedom and permission to play. That may be in part because so much of the work we do here at the studio does feel like play. We’re often given a sandbox to run amok in even within the confines of client projects. Yet, It’s human nature to want to explore the sandbox next to you even if you’re already in one.

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In the pursuit of success, so many of us have forgotten what made us want to enter this industry in the first place.

I’m encouraging everyone to carve out the time to play for yourself and only yourself. Be creative in the ways you have fun. For a long time, I used the excuse of not having time to learn new skills and have fun with them. That’s not true at all. I was being too rigid in my idea of what play can look like. For example, I’ve been wanting to learn more 3D for a while now but it can be a time-consuming and intimidating medium. So, for this week’s Ding visuals, I incorporated some play just for myself into my work. I took the opportunity to start learning Spline, one of the less time-intense and user-friendly 3D programs.

At the end of the day, it doesn’t matter how you get there. Designers tend to be purists. We think the creative process has to go a specific way; steps one through four have to come first in the branding process; we can’t start working until we have every single asset. That’s a rather limiting way to approach work as a group of self-proclaimed creatives. We can do better.

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I’m challenging myself and everyone reading this to do better during the rest of 2024. So have fun, and go play!

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What is craft? Is it a noun or a verb? How does it fit in with art and design? I've been thinking about it a lot, and here's what I found.

Miriam Webster defines craft as to make or produce with care, skill or ingenuity.

Britannica makes the important distinction that crafting by definition is an activity that involves making something in a skillful way by using your hands.

In 2018, American Craft magazine published an article by Joyce Lovelace titled Craft Seriously. What does the word mean?

Joyce reached out to designers, thinkers and leaders from different fields and found a few key themes that emerged;

Craft is universal.

Craft is a discipline.

Craft is action.

Craft is heritage.

Craft is all around us.

Craft is complicated, and Craft is profound.

A line that stuck out to me is craft is an earned skill in the service of creativity.
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A way of doing things exceptionally well through study, practice, and dedication. It makes me think of my art practice and the time I've dedicated to getting better at every step of the process.

When I'm not designing at a small studio, I create fiber art and textiles under the name Fun Aunt. Tufting is a medium I picked up in 2020 during the COVID pandemic. The process is so intensely physical that it feels like the complete opposite of my day job as a digital designer for a while.

I felt that Tufting was the only way for me to really practice my craft. But if we think about the pillars of study, practice and dedication. Craft, most definitely applies to my design work. I studied graphic design in school. I work at it every day and I've dedicated my career to it.

The first time I ever heard someone reference digital craft was when I joined a small studio. But what does that even entail?

You've heard the phrase pixel perfect things like naming and organizing your layers and groups, utilizing grids in your designs, building design systems that think through different use cases, and thinking about higher designs will be applied across different sizes and scales. These are details that can make all the difference in your digital craft. Thinking through higher design will be applied to different sizes, how it'll print, how it works in black and white as well as color.
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For me craft is synonymous with care, to create something with your hands, whether it's with yarn or a computer mouse means putting a little bit of yourself into it.

I was recently asked to speak to a group of graduate design students as they started their capstone project. As I prepared for the talk, I wanted to ensure that I shared something with them that they couldn't just Google or ask their nearest AI tool to explain. I was committed to giving them something that would hopefully empower them on their journey into the workforce. The only words that came to mind were "Design is a commodity." Let me explain.

If you are in a creative profession, odds are you have been laid off, close to being, or know someone who has been laid off in the past 6 months. Every day, you hear about the looming threat of Apple Intelligence, excuse me, Artificial Intelligence. Will I have a job tomorrow? Will my business survive? Oh! my absolute favorite, the ads that read "Unlimited ______ design for $50 a month!" Seriously, I see one of these a week and it makes me nauseous. We can all agree that the marketplace is going through a renaissance of sorts, and creativity is taking a hit. It reminds me of when I was approaching getting my degree in Architecture two years after the housing crisis in 2008. I was in no rush to enter the workforce.

I can go on about the current state of our economy, but that is not my expertise. My expertise is design. A skill that I believe is becoming more and more commoditized, every single day. Why? Well, the definition of commodity is a useful or valuable thing that can be bought or sold.

Everyone thinks they are a designer. If we are being honest, all you have to do today these days is just to write designer on your LinkedIn profile, and voila! You are a designer. No prerequisites need to be met, no certifications, just a pretty picture or, even worse, a nicely trained AI tool.

Let's go back to simple economics here: If there is a surplus of anything, the value decreases. This is my only explanation for why I keep seeing those ridiculous ads! We are not too far off from designers being the next BOGOF(Buy One Get One Free) sale at your local grocery store. OK, OK, I digress.

The hopeful message I brought to this group of students was that; design may be becoming a commodity, but your identity will never. The unique composition of experiences and attributes that make you one of none. There is no one in the world like you, and no other designer sees the world the same as you.

The hard part is doing the necessary work to realize why and how you are unique. How can you look at this design problem or project in a way no one else can? This takes work. However, this is the work that empowers your gifts and ultimately brings peace to yourself, those you design with, and those you design for.

It took me 5 years to realize what we do at a small studio that no other design agency can claim, Identity Architecture. This is why we won't just do it; we will not become a commodity and be compared to the $50 a month designs. I was also able to further our purpose by defining an infinite mission statement; limitless or endless in space, extent, or size; impossible to measure or calculate, rather than finite; having limits or bounds. "Empowering creative leaders to use their gifts to bring peace." This focus and purpose has made the work we do at a small studio every single day much much more than just design.

In the end I encouraged the students to answer one question to help them avoid becoming lost in this void of sameness.

What is your purpose for designing right now?

‍ Honestly, answer this questions for yourself. Then, decide if it is finite or infinite? Lastly, what are the odds (0-100%) that someone else in your class, your team, your community wrote a similar purpose?

Simply put, the higher the odds, the more of a commodity.

Don't become a commodity, the world needs you.

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👋🏻, I’m Jake!

For everyone out there who doesn’t know me, I’m a brand designer at a small studio. I’ve been a part of this talented team since 2022. Typically I wouldn’t consider myself an avid writer, but this week I’m hijacking our Ding! newsletter! I’ve got a burning question on my mind for our audience…

When I listen to music, I can taste it. Literally.

My question for you all: Am I alone in this?

Song: Clara La San - Let You Go (Jude Bradshaw Trance Edit)

Tastes Like: Soda or Sprite, like the electronic kind from McDonalds

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At a small studio, music holds a powerful position amidst our workflow. Every meeting we have starts with a tune. Every weekly vibe check, we dedicate one song to set the energy of our collective. Honestly, part of the reason I was DYING to work at a small studio during my hiring process was because I knew the team listened to Kruanghbin. Music holds an extremely important place in my life, and it’s crazy how well that extends to my workspace.

So, back to this tasting thing.

Ever since I was a kid, I could feel the music. “E.T.” by Katy Perry. “Meet Me Halfway” by The Black Eyed Peas. “Love You Like A Love Song” by Selena Gomez? All bangers. I had these blasting on my DSi held directly up to my ear any moment of free time I had. Music was like an obsession for me. It wasn’t until I was a teenager that I started understanding WHY my obsession was so palpable. My taste buds were clearly tingling; I’d start to salivate. The songs I didn’t particularly like even made me nauseous. I could TASTE my music. Some of it was like candy, some of it was like fruit, some of it was, unfortunately, like oatmeal. The irony of it was, I wasn’t much of an eater.

Song: B2 Space Meow Doll - San San (Davis Galvin Baby Tears remix)

Tastes like: Cherry candy, like Twizzlers or a Gusher

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Turns out, this is actually a thing. According to the American Psychological Association, Synesthesia is a condition where stimulation of one sensory or cognitive pathway leads to involuntary experiences in a second sensory or cognitive pathway. It is estimated to affect 4% of the population, with some types being more common than others. It’s a neurological mis-interpretation. Mine happens to be Auditory-Gustitory Synesthesia, which is a Hearing-to-Taste mix-up. According to Scientific American, there are actually over 60 reported types of synesthesia. The most common types being grapheme-color synesthesia (where letters and numbers are perceived as inherently colored) and chromesthesia (where sounds involuntarily evoke an experience of color).

These moments of synesthetic flavor were massively inspiring to me as a creative, too. Some of my wildest illustrative ideas came to me as I’d have a particularly delicious track on repeat for hours on end. I attribute this intense desire to create as my direct pathway into the design world. It followed me to college, where I got much more experimental with the genres of music that would make my taste buds light up. I was typically hogging the aux in studio classes.

Song: Super Monkey Ball Soundtrack - Master

Tastes Like: Snow, or crushed ice

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To this day, I blast music while I work and it nourishes me. I read that a lot of people who experience synesthesia enter the arts for very similar reasons. The New York Times has reported that many famous creatives, such as Vladimir Nabokov, Wassily Kandinsky, and Pharrell Williams, have reported experiencing synesthesia. That’s why I always wonder how many other people are out there who have experiences like me. If synesthesia is something you experience, I would LOVE to hear your story. Shoot me an email at jake@asmallstudio.com!

While I’m here, I wanted to share a couple tracks with all of the readers who might be interested in some of my current favorite tasting tracks! Every song I listen to has it’s own taste, but these ones are particularly palpable for me. I’ve been compiling them for a future blog project, but I think now is a great time to deploy a handful of about 10 or so to help showcase what really gets me lit up these days! Sprinkled in this article are a couple of legendary tastes for me, as well.

Thank you all so much for reading! Cheers!

Jake

I can confidently say writing an article on the importance of icebreakers was not on my 2024 bingo card. Why would it be? Icebreakers are whack. Nine times out of ten times, they’re an unexceptional combination of two truths and a lie, what’s your favorite ____, or defaulting to the three facts we all keep in store for ice-breaking occasions. We do them begrudgingly because they’re part of the introductory phase, but here at the studio icebreakers aren’t done at the beginning of a linear “getting to know the team” process.

Our icebreakers are done once every three months at the beginning of our quarterly all-team meetings. They’re the fluffy whipped cream on top of our ice cream Sundae before we spend the next five hours digging in with our heads down, reflecting, and setting goals for the next quarter. Except, beneath the fluff, our icebreakers are a startlingly deep reflection of how well we know ourselves and the teammates around us.

Our icebreakers don’t thaw the frost at the surface, they chip away at our glaciers of identity.

The game we play is a simple who’s who (or who’s what). The creator describes each team member in some capacity without revealing their name. Then we all vote on who we think is who and at the end, the creator reveals the truth. There’s not much to it. Yet, it somehow manages to be one of the biggest all-team highlights without fail.

I had the pleasure of running the icebreaker show this past all-team. As I am a girlie of the fantasy-loving variety, I chose to have my team guess which Game of Thrones Characters they were. One of the joys of this icebreaker is that not everyone needs to know who or what the person is they’re being compared to. It’s the creator’s job to give an oral or written description of the “characters” for everyone to go off of. This is where the team knowledge really shines through. Here’s a short run-down on the results this time around:

• Oberyn Martell a.k.a Jake: Passionate about life, makes the most difficult things look easy, and thrives in chaos.
• Varys a.k.a Seyi: Has a hand in every pot, has a calm stead-fast demeanor, and a true dedication to the people above all else.
• Margaery Tyrell a.k.a Sarah: Settling every issue with creativity, unafraid to make bold moves, and skilled in endless areas.
• Ned Stark a.k.a John: Has an unshakable moral compass, deeply values relationships, puts honor above glory.
• Arya Stark a.k.a Ella: Fiercely independent, aspires to forge new paths, loves getting their hands dirty now and then.

It’s a simple game of great versatility and repeatability. You might notice some patterns happening based on how long everyone’s known each other. If you play it too early, it’s difficult. You don’t know everyone well enough. If you play is after a few months, it’s easy. You can call upon the surface-level characteristics we see come to light in people daily. If you play it once you’ve spent a year or several years getting to know your team, it’s hard again but even more fun. The more you understand people, the greater your ability to reference the nuanced parts of their character.

This icebreaker challenges us to reflect on the characteristics we associate and (hopefully) admire about those we work with. It compels us to reflect on our own traits and how they differ from everyone else.

It asks us how well we listen to each other and how deeply we see each other.

In a six-person team, knowing matters. It should always matter regardless of team size if you want to work authentically with creatives. Get to know us. We’re sensitive. It’ll empower everyone involved– I promise.

If you feel like getting deep with your team any time soon, this method comes highly recommended from the studio. Check out some of the icebreaker topics we’ve used in the past if you need some inspiration 🧊.

• Game of Thrones Characters
• Famous TV and Movie Villains
• Dungeons and Dragons Characters
• Famous Art Pieces
• Types of House Plants
• Interior Design Trends
• Famous Phrases

We won’t Just do it!

That’s our frame of mind,

and we stand by it in today’s

design world of sameness.

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We love design.

We know design.

We care, so…

we won't Just do it!

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If you won't share your mind,

heart, and the struggles

that make you one that's none.

We won't Just do it!

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We need your vibe to build your tribe.

Time is a precious gift,

why waste yours and ours?

We won't Just do it!

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The times have changed and so have we.

It takes a mind well-known and mined,

to design in lines that speak in kind.

We won't Just do it!

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To know you, the real you,

is the gift we wish to show the world.

We are small, but

We won't Just do it!

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A timely message from us to the industry.

Made and shared with ❤️

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If you don't want to just do it! Here's a Personal Identity Architecture workshop we designed to Introduce you to yourself.

When Mark Zuckerberg coined "Move fast and break things" as Facebook's (Now Meta) early motto for informing internal design processes and product management, he encapsulated a bold, aggressive Silicon Valley mindset.

Over the years, this mentality has fuelled countless startups within and outside tech, encouraging them to innovate rapidly, prioritize speed over caution, and disrupt the status quo. But as we reflect on how commoditized, failure-prone and unethical many players have become, it's worth asking: Is this really the best approach?

A quick comparison that we can use to challenge this mindset is the "Second Mouse" strategy. Many of us are familiar with the phrase, "The early bird gets the worm..." We have been taught this all our lives and recite it to ourselves to elicit a sense of urgency in everything we do. But how many people know that the entire expression is:

"The early bird gets the worm, but the second mouse gets the cheese."

Understood in its entirety, the approach is a strategic one of waiting, watching, and learning from the mistakes of first movers, which can lead to more intentional and sustainable innovation.

Apple has mastered the "Second Mouse" strategy, and no other organization epitomizes this level of intentionality in comparison. Apple often lets others take the initial leap, allowing them to move fast and break things all over the place. It deliberately refines and perfects the concept, ultimately delivering a superior, customer-centric, and authentic product.

Let's dwell on this for a little longer to paint a vivid picture; consider the smartphone market. Apple wasn't the first to release a smartphone, but when the iPhone debuted, it revolutionized the industry with its user-friendly design and robust ecosystem. The same can be said for the Apple Watch, which entered a crowded market of wearables and swiftly became a category leader through thoughtful innovation and seamless integration with Apple's other products. And most recently, Artificial Intelligence. The entire tech and media industry kept going on and on about Apple being late in the Artificial Intelligence race and that they had lost their touch. Apple then did what they do with a clarity of identity again by launching Apple Intelligence, which contributed $215 billion to its market capitalization in a single day, a remarkable feat.

They constantly observe the market, identify flaws in the initial rush of others, and then innovate in a way that aligns with their brand's authenticity and the actual needs of the audience to be served.

The myth that moving fast and breaking things will always lead to success is debunked by the high failure rate of startups. Many rush into the market with half-baked ideas, neglecting thorough clutter research, user feedback, and iterative improvement. The fallout is often wasted resources and failed ventures. And we would not contribute to a mindset that does not serve for the long term.

Looking at how things constantly play out in today's world of creative sameness, our intention at a small studio isn't to move fast and break things indiscriminately. Instead, we move fast intentionally, breaking things for good by leveraging thorough due diligence to clarify our partners' identities. We ensure that anyone we partner with has to do the work needed to move forward with authenticity. We prioritize reflecting before projecting and only work with founders and business leaders who see its value.
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Our creative operating system, Identity Architecture, which we pioneered in the design space, nudges our partners to embrace the "Second Mouse" strategy personally and professionally.

Working together, we question the trends, understand the clutter, observe early adopters' successes and failures, and then craft identities and solutions that are both innovative and authentically aligned. This meticulous approach ensures that our work isn't just fast, but sustainable, and impactful.

We know it is tempting to rush forward and break things in pursuit of innovation in today's fast-paced world. However, there is a credible case for the importance of intentional patience, observation, and thoughtful action.

So, the next time you feel the urge to dive headfirst into a new venture, consider the wisdom of the second mouse or seek out a partner like us who empowers you with a creative operating system to pause and reflect intentionally, to then project with authenticity.

"Sing a song full of the faith that the dark past has taught us,"

When I was 17, I decided I wanted to be an architect. I think we can all empathize with how special a moment like this can be for a teenager. After 12 years of school, I finally knew what I wanted to be when I grew up and I was excited to tell anyone that cared to listen!

Unfortunately, this proud memory shares space with an unfortunate memory of ignorance. Imagine me at 17 with a big smile on my face as I tell you that I am going to be an architect. Now imagine that your response was, "Why would you want to do that? There are no black architects. You won't make it." This, along with countless similar responses, came mostly from people who looked like me and a few who did not.

Actually, they couldn't have been more ignorant. It wasn't their fault that they didn't know their history. That one of the first black architects in the country operated right in downtown Cleveland. Most of us didn't know this. I didn’t know this. Regardless, as a teenager hearing those words, I couldn't help but feel discouraged and incapable. "Was I an idiot for pursuing such a dream?" I'd consistently ask myself this very question.

My response has always been the same throughout my life: "Maybe, but why not?"

This simple question has been a staple for me and can be tied back to every moment I've experienced success. I've never let ignorance, my own or others, stop me from pursuing something I felt called to do. From getting my master's degree in architecture at Kent State University to proposing to my wife and mother of my children, I would not be the man I am today if I had listened to ignorance. Instead, I've used my personal, familial, and cultural history to empower my approach to decision-making in an age of ignorance.

"Sing a song full of the hope that the present has brought us.”

One of the main reasons I decided to move back to Cleveland after 10 years was in response to that ignorance I experienced at 17. I wanted to make sure that ignorance was no longer an excuse. It would be impossible to speak those words that I heard because they would know their history. For instance, as soon as I moved back, my mentor, Justin Hilton, introduced me to his mentor, Robert P Madison. If you don't know, Robert P Madison was the first black architect in Ohio, and 70 years later, Robert P Madison International is the only black female-led architecture firm in Ohio. They have also designed some of the most iconic pieces of architecture in Cleveland.

Stories like Robert Madison's need to be shared more because these stories can and have empowered many generations of black architects to pursue their dreams because someone paved the way ahead of them. My mentor and I both graduated as the only black person in our class. Robert P Madison empowers us to accomplish such a thing.

Juneteenth represents the day 'every' enslaved African American was liberated in the United States of America. I use it as an opportunity to remember those who came before me, like Robert Madison, to liberate every aspect of who I am so that I can live fully as I am. What a privilege that is. I will never take that privilege for granted and I encourage all of you to do the same.

For each of you, the history of liberation may look a little different; however, if each of you takes a moment to think of one person who paved your way for liberation, you may have a more relevant and personal understanding of this holiday.

You may also realize that we can do nothing on our own. Everything we create today is a product of many yesterdays.

“Facing a rising sun of our new day begun, Let us march on till victory is won.”

a small studio celebrates Juneteenth, not only as a black-owned creative studio but also as a studio built on the sacrifices of those who came before us. A responsibility we do not take lightly and will never use our privilege for selfish gain. This is why our mission stands the test of time as we continue to empower creative leaders to use their gifts to bring peace.

I leave you with the words of James Weldon Johnson, who used his gifts to bring peace in many ways. Let the Black National Anthem vibrate through your soul today as you celebrate liberation.

‍Lift Every Voice and Sing- James Weldon Johnson

Lift every voice and sing,
Till earth and heaven ring,
Ring with the harmonies of Liberty;
Let our rejoicing rise
High as the listening skies,
Let it resound loud as the rolling sea.
Sing a song full of the faith that the dark past has taught us,
Sing a song full of the hope that the present has brought us;
Facing the rising sun of our new day begun,
Let us march on till victory is won.
Stony the road we trod,
Bitter the chastening rod,
Felt in the days when hope unborn had died;
Yet with a steady beat,
Have not our weary feet
Come to the place for which our fathers sighed?
We have come over a way that with tears has been watered.
We have come, treading our path through the blood of the slaughtered,
Out from the gloomy past,
Till now we stand at last
Where the white gleam of our bright star is cast.
God of our weary years,
God of our silent tears,
Thou who hast brought us thus far on the way;
Thou who hast by Thy might,
Led us into the light,
Keep us forever in the path, we pray.
Lest our feet stray from the places, our God, where we met Thee,
Lest our hearts, drunk with the wine of the world, we forget Thee;
Shadowed beneath Thy hand,
May we forever stand,
True to our God,
True to our native land.

Late one night, procrastinating on a school project, doom-scrolling Instagram, a small studio’s summer internship popped up. I did some sleuthing on the studio’s ethos, but what attracted me most was honestly these newsletters. These captured the studio's energy in a way no amount of social media stalking or project analyzing could have, and I was sold. I decided I needed to apply, a moment of synchronicity of stumbling upon this opportunity and sensing it would somehow fit.

What set a small studio apart from all other jobs I’ve applied to thus far, was my immediate decision to let myself play. Perhaps because it was midnight and I was loopy, or I was inspired by the studio’s casual tone, but I wrote more of a stream of consciousness than a cover letter, and upon submitting, I texted a friend saying I just turned in the most unhinged cover letter I’ve written to date. But I had fun. I was strangely relaxed doing it, not a word I tend to equate with stressing about finding a summer job.

Right when enough time had passed that I thought it was safe to assume nothing would come of it, I got the congratulatory email that I would be moving on to the next step.

But wait–next step? Not just an interview?!

The panic set in as I read over the questions they wanted me to answer in a short video. At the same time, I had a wave of creative confidence that this might just be what I needed to shine, and that same feeling of let’s play returned. The stakes were slightly higher, but I was filled with ideas. The studio had thrown the ball back in my court; it was up to me to run with it.

I stopped trying to guess what a small studio wanted to see and hear. Instead, I leaned into what I would enjoy making for them.

When a small studio asked applicants these video questions, they gave us the upper hand to play to our strengths, challenging us to think critically about what we have to offer and how our strengths would mesh with theirs.

I will admit I found this four-step process frustrating at times. Especially when the third step, a social content charette, happened to coincide with my finals week. I wasn’t sure I would have time to make another assignment for a job I didn’t even have.

However, I was inspired throughout a small studio’s process because it was personal to them, as opposed to other applications where my task has typically been to write 750 words about why I want the position (I imagine this is just as boring to read as it is to write). So, while I sometimes wanted to tap out of a small studio’s process, I powered through.

The intensity of it all showed me I did care about the position. I was willing to put in the extra time and push myself to think in a whole new way–eager to put myself in a small studio’s shoes before committing to the position. This empowered me as a creative to get a taste of the agency and establish if I believed in them as much as they would need to believe in me. Spoiler alert: I got the job!

Since I started last week, the idea that has echoed around the studio is the power of being an anomaly. a small studio is an anomaly in a sea of agencies that undervalue creatives. Their sometimes scary, sometimes draining, but mostly exciting interview process let me know I was applying for a job where a team of people truly cared. They’ve continued to show their commitment, supporting me to shine as an anomaly alongside them.

As Designers, we care about every little detail—typography, color, kerning, corner radius, aspect ratios, and so many other little things that make big, beautiful, and impactful designs exist in the world. Our obsession with all of these and clients who need to approve the work leave us wrestling with self-doubt and self-criticism consistently. However, something small that can go a long way in strategically altering our mindset to be more resilient and enhance our performance is the strategic application of affirmations.

Affirmations are often dismissed as mere positive thinking, but they are rooted in substantial scientific evidence. Several studies in Neuroscience reveal that self-affirmation activates the brain's reward centers, enhancing resilience and mitigating stress responses (research paper, for the nerds out there). This activation is crucial for maintaining composure and creativity under pressure (sadly, most creatives live on pressure-island). Individuals who practice self-affirmation show improved problem-solving abilities, particularly under stressful conditions. This means that affirmations can enhance cognitive flexibility and adaptability, both of which are needed for success in the dynamic design field.

Practicing affirmation as a designer can help with receiving and internalizing continuous feedback. It can shift the internal dialogue from self-criticism to constructive self-reflection.To harness the benefits of affirmations, they must be carefully integrated into your daily routines. Here are a few steps for effective implementation:

Identify Relevant Affirmations: Reflect on personal and professional strengths. Craft affirmations that align with your individual goals and the broader objectives of your projects. Examples:

• "I am a skilled designer, capable of innovative and impactful solutions." or you could go with "I am a Bad A** Designer, my work makes a difference."

Consistency is Key: Regular repetition of affirmations is crucial. Incorporate them into your daily routines, such as starting the day with a positive affirmation or reciting them before initiating a challenging project.

Leverage Visual Reminders: Place affirmations strategically to remind you of your strengths and goals. These could be on your desk, your MacBook wallpaper, your refrigerator ( if you snack a lot.lol), or even as notifications on your phone. Visual cues reinforce the positive messages and help maintain a constructive internal dialogue.

Let's be clear, incorporating affirmations is not about ignoring areas for improvement but about creating a balanced perspective.It's about acknowledging and celebrating successes, fostering a positive self-view, and nurturing potential. This balanced perspective is crucial for sustained creativity and innovation.

Affirmations are a powerful yet under-utilized tool in the designer's toolkit. By including affirmations in your toolkit, you will foster a more resilient and positive mindset, essential for thriving.

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Talk yourself up and witness the transformative impact on your perspective and performance.

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And if you are not sure you can be dedicated to getting affirmations done daily, here's another hack to set your mind going with confidence in the right direction, Music. Sarah has provided two that work wonders, so feel the vibe.

Happiness (not many are a fan of the word), but it does feel like the ultimate goal, the universal pursuit of us all. Whether conscious of it or not, we all chase this elusive emotion differently. But let's talk about a group of people who hacked the happiness code early on: Creatives.

As creatives, we are fortunate to have discovered our passion early in life. The joy we find in creating, designing, and innovating is unparalleled. Our art, our craft, has become a career that sustains us and nourishes our souls. It's akin to winning the happiness lottery. When a painter sees their vision come to life on canvas or a writer finds the perfect words to tell a story, it’s a profound satisfaction that transcends mere professional achievement. We don't just work for a pay check; we work because our craft brings a sense of purpose and fulfilment. The process itself, the brainstorming sessions, the bright-idea moments, the late nights spent perfecting the work, are inherently rewarding and provide us with a deep sense of satisfaction that many other professions might struggle to offer.

Despite being blessed with this fulfilling career, we are not immune to feeling jaded. The daily grind, client demands, and relentless pursuit of perfection can sometimes sap the joy out of the creative endeavors. Even the most passionate artist can hit a creative block, and the most enthusiastic designer can feel the sting of burnout. Our constant need to innovate and stay ahead of trends can turn the joy of creation into a stressful race against time. Moreover, the commercial aspects of creativity, such as dealing with 'interesting' clients, tight deadlines, and financial pressures, can erode the pure joy of creating. During these times, we need to redefine happiness and seek out new sources of joy. Taking breaks, seeking inspiration from new experiences, and reconnecting with the initial spark that led us to this craft.

Redefining happiness isn't about abandoning what we love but evolving with it. For us as creatives, this might mean exploring new mediums, collaborating with different minds, or simply taking a step back to breathe. Sometimes, stepping out of one's comfort zone and trying something entirely different can be incredibly refreshing. `New experiences can provide fresh perspectives and invigorate our primary creative pursuits. Also, collaboration with other creatives can open new avenues of inspiration and joy. As someone (I wish I knew) once wisely said, a change is as good as a rest. We can keep our passion alive and maintain happiness by continually evolving and seeking new challenges.

Happiness often lies in serving others. The act of helping someone else can bring a profound sense of fulfilment. Research shows that people who volunteer or help others experience greater levels of happiness. When creatives use their gifts to benefit others, they not only bring joy to those they help but also find a renewed sense of purpose and satisfaction in their work. For instance, as a designer using your skill to support a non-profit's campaign, you can find great joy in seeing their work make a positive impact. An illustrator creating art for a community project can feel deeply connected to the people being served. By focusing on how your creativity can serve others, you often find renewed purpose and a new kind of happiness.

"The best way to find yourself is to lose yourself in the service of others." – Mahatma Gandhi

Finding happiness is truly a journey, not a destination. The path often seems more apparent for creatives, but still fraught with unique challenges. By embracing new definitions of happiness and focusing on the joy of helping others, we can continue to thrive in our passions and live fulfilling lives. Remember, happiness isn't just about the grand achievements or the accolades. It's about the little moments, the acts of kindness, and the joy of creation.

So, keep creating, keep helping, and finding new ways to be happy.

Imagine walking through the streets of Ravenna (the city of mosaics), Italy. The buildings, plain and unassuming from the outside, hide a dazzling secret. Step inside, and you're greeted by the brilliance of mosaics – intricate, colorful designs composed of tiny tiles, each intentionally crafted to create a masterpiece. This ancient city, renowned for its stunning mosaic art, offers a powerful metaphor for Identity Architecture: our creative operating system for crafting a cohesive and authentic identity from small reflections and intentional actions.

Just as the mosaics of Ravenna are made up of countless individual pieces, a well-constructed identity is built from numerous small, deliberate choices and reflections. Each tile in a mosaic represents a thought, a value, or an experience, much like how each aspect of a brand's identity reflects the unique perspectives of its leaders, team, and stakeholders.

Mosaics are not only beautiful but also profoundly reflective works of art. They capture light, shimmer, and change as you move, revealing different aspects of their beauty from various angles. Similarly, an effective identity makes long-lasting visual and verbal statements. It is the result of looking inward to understand a brand's core values and unique characteristics. A process of introspection that allows the projection of an authentic narrative that resonates deeply.

Artists meticulously select and position each mosaic piece; nothing accidentally comes together. That's why they are stunning and endure for centuries. Through Identity Architecture, every decision about a brand- from the colors and fonts to the messaging and imagery- is deliberate and thoughtful, contributing to the brand's overall perception.

Like skilled artisans, we embrace planning and a deep understanding of how each element contributes to the whole. It is a comprehensive approach to ensure that our client-partners achieve resonance with their stakeholders. This cohesive and resonant identity is only delivered because we listen, distill, and translate the uniquely diverse perspectives (Vibe) of leaders, team members, and even their customers. This collaborative effort ensures that the final identity is meaningful and accurate to the essence of the organization.

The lessons from Ravenna's mosaics are clear: with intentionality and reflection, we can create identities as enduring and impactful as the ancient artworks in the Italian city. We are dedicated to the clarity of identity that Identity Architecture provides for our client partners, and we delight in the result daily.

Identity Architecture is a collaboration of discovery, impact, and authenticity that many organizations and individuals need. It delivers a broad canvas for telling compelling stories and connecting deeply with an audience, something we need a whole lot more of today.

Ding! 🛎️ Here’s the brief to your next design project:

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Craft an athletic lifestyle brand targeting young Squash players.

Target Audience: Child Athletes & Parents

Expected Deliverables: Full brand suite [Logoset, Typography, Color Palette, Patterns, Icons] and appropriate physical applications

Timeline: 4 Weeks

Good luck!

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Back when I was studying Graphic Design in college, this was a typical kickoff to any design project. I remember loving facing a fresh design brief where the expectations were unwritten and the possibilities of brand designing were literally unknown. We could design anything with the design briefs we were given because the reality of it was, the only real target audience was myself, my portfolio, and my professor.

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Now imagine graduating and suddenly working as a professional designer. This brief came across your desk, and you receive no other information than what is stated above. Do you think you would be as thrilled?

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I’ll let you in on a little secret: Brand design is not subjective. Believe it or not, there are correct answer(s) to every design question or challenge. If a designer is ever feeling the need to guess what the client or target audience wants, a flag should be raised.

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IdARCH is a small studio’s secret sauce when cooking killer brand identities. Every organization who partners up with us kicks things off with an idARCH workshop, a two-day deep dive into the soul of their company. By the end, our partners come out with a clear picture of what makes them shine. And it's not just awesome for them – us designers get a major boost too!

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After the idARCH workshop, our Narrative Lead and copy-writing WIZARD, Seyi, takes control by chatting up the clients and key players. All of those juicy insights from the workshop facilitated by our Principal and Identity Architect, John B Johnson, mixed with a series of stakeholder interviews, get refined and translated into an Identity Narrative. This narrative is like the Holy Grail, mapping out everything from the client’s positioning, tone of voice, audience, and collaboration blueprint- basically, a verbal identity narrative with all the unique perspectives (vibes) to guide an authentic visual identity development process.

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As the Brand Designer, I get handed this gem of a narrative, and that's where the real fun begins. I get to fully say goodbye to the guessing game. The Identity Narrative gives me a solid foundation and clear direction for every decision for the visual identity. Whether it’s crafting logos, picking colors, choosing fonts, or weaving in patterns and textures, the Identity Narrative acts as my new design brief, ensuring every choice is on point with the brand's vibe.

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Back in college, the lack of real stakeholders who actually care about their brands left me feeling like I was shooting in the dark. But designing with idARCH in my artillery, I've got a light that guides my creativity. The crystal-clear guidance of the Identity Narrative wipes out uncertainty and lets me focus on what I love most – whipping up designs that are distinctive and resonate with the brand's essence.

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For the clients, the perks are just as epic. They score a cohesive brand identity that screams who they are and everything they stand for. The idARCH process ensures every deliverable is rooted in their story, making the final brand not only easy on the eyes but also deeply meaningful.

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IdARCH completely bridges the gap between brand strategy and design. For young designers like me, it’s like hitting the jackpot – a structured yet flexible framework that ditches the guesswork and fuels creativity. Next time you dive into a brand design project, think about how much better it could be with a clear, concise source of truth like the Identity Narrative. Trust me, it’s a game-changer.

As you read this edition of Ding!, the one expression we would love to be your biggest takeout is this;

"Doubt is a mile wide but only an inch deep."

Pause and reflect on that statement for a while because doubt is nothing but a pesky inner critic that whispers, "You're not good enough,” right when inspiration strikes, or when you are on the verge of trying something new, or most often when things do not go as planned. We've all been there, and no one is exempt, from the freshly minted creative mind to seasoned creative geniuses.

We just had to put this edition out, as a defiant "Victory Salute✌️" to those battling that dreaded feeling. Most importantly, it is also a special message to all the talented souls who feel like they didn't snag the coveted internship with us at a small studio. Under no circumstance should you let a little rejection dim your spark. Every "No" is a step closer to a resounding "Yes!" in the direction that will best influence your life's story.

Just so you know, the brilliantly talented Jake Lawall on our team also applied for an internship in 2022, and he didn't get it. He didn't let the “doubt” from that hold him back in any way; he re-strategized and reflected a lot more on why a small studio was where he wanted to be, and immediately a full-time position opened up. He applied again, and no one on the team could ignore his dazzle. Jake is now playing a role in raising standards of excellence for all our partners while having the time of his life.

We didn't intend for this edition to be a pick-me-up, but sometimes, hearing or reading certain words just does some magic for the mind. Here are more words from minds that have found ways to slay their doubt, and till this very day, the world can’t get enough of their timeless wisdom;

"If you hear a voice within you saying you cannot paint, then by all means paint and that voice will be silenced." -Van Gogh

According to this phenomenal artist, you need to embrace the rebel within and combat doubt by continuing on the path of doing what you love.

"You may encounter many defeats, but you must not be defeated." -Maya Angelou

Ponder this for a moment, what's a masterpiece without a few drafts in the trash? How do you have an incredible story to tell if there were no twists and turns adding to the intrigue?

When you become aware of doubt, it becomes a whetstone you can use to sharpen your creative journey. Wield it intentionally by applying smart work, tenacity, and an unwavering belief in your passions.

Dear dreamer and doer, ignore that voice of doubt. Keep creating, keep shining, and keep being yourself.

The feeling of doubt might feel wild and wide, but it's not that deep; Pay it no mind at all.

Go Flourish!

We are currently buzzing at a small studio because of a project we are working on. John would call it a dream project because it's something big for the skyline of Cleveland, Ohio (his hometown and the designated HQ of a small studio). It's an architectural marvel for which we have the distinct privilege of collaborating with the visionary founder to build its visual and verbal identity from the ground up. Upon completion it will transform the perception of a rustbelt city roaring back to life, and we are so here for it.

This project (which we can't wait to spill the tea on) involves blending beautiful design with function like never before. It will deliver sustainable spaces that are not only seen but genuinely experienced. It has inspired this edition of Ding! Let's face it: Beauty has transformative powers- a natural force that tends to captivate and connect while functioning. Dostoevsky (the novelist) once said;

"Beauty will save the world."

And we believe firsthand that things must be beautiful while serving a purpose. So, we always find innovative ways to merge beautiful design with practical applications. Let's look at some moments through time where beauty and function intersected seamlessly to save the world (in some little-big ways).

Stefan Sagmeister, commissioned by the DUMBO Improvement District in partnership with Two Trees Management Co and the NYCDOT Urban Art Program, designed the iconic 80-foot-long murals on the Brooklyn-Queens Expressway underpass, featuring a simple yet powerful "YES" that transformed a mundane transit space into a cherished landmark. The mural, illustrated by the multitalented Yuko Shimizu, did more than beautify a space; it made it a destination, enhancing its value and meaning to the community.

Similarly, the High Line in Manhattan transformed an obsolete rail track into a vibrant public space, another prime example of beauty melding with utility. What was once a dilapidated structure and high-crime area is now a living-breathing urban oasis with a crime rate that has plummeted to nearly zero. The High Line didn't just bring greenery to an industrial part of the city; it spurred a wave of development around it, proving that beautiful design catalyzes urban regeneration.

It's impossible not to also spotlight London's famed 'The Shard'. When it was proposed, it faced many naysayers who doubted its necessity and debated its potential to overshadow the rich historical tapestry of London. Yet, upon its completion, it did not just transform the London skyline; it redefined it. Towering over the city at an impressive 309.6 meters, the tallest building in the UK and a beautiful beacon of modernity. The English Heritage (a charity that cares for over 400 historic buildings, monuments, preserving the story of England), said it would be;

“A shard of glass through the heart of historic London.”

Ironically, Renzo Piano the architect found this criticism inspiring and named the building ‘The Shard’, implying a "shard of glass" piercing the sky. Honestly, it is a metaphor that perfectly captures the building's sharp, sleek lines, which slice through the horizon, reflecting the city's ever-evolving nature.

Every project we have mentioned, and the one we are currently executing in Cleveland, Ohio, which we are bursting at the seams to share, epitomize our belief that;

Design must live, breathe, and function within the ecosystem it inhabits.

The first set of words you see when you land on our website, are; "A design partner as steady and efficient as your breathing," and those words sum up our approach of executing naturally for all our partners- something we do with a bias for beauty that serves.

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Stay beautiful inside and out!✌️

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We're on a streak of sorts with Ding! If you noticed, it is just our vibe at the moment. We've shared about the need to break the system, choosing to travel the lonely road, and elicit visceral reactions with our piece, make them cry! We will be doing you, our dear creative reader, a disservice if we don't share this last essential element of any Creative rebellion with you, i.e., the need for a theme music that empowers you to go forth without fear.

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Every superhero has a theme song, and so should every creative. Think of Batman's imposing score or Wonder Woman's battle-ready tune; these aren't just background sounds but moment amplifiers that resonate with the core of their missions and essence. The right music will shift your mind into a more productive state, enhancing your ability to tackle challenges with renewed vigor and clarity (we all freaking need that).

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Throughout history, icons have turned to music to channel their energies and focus their minds. Did you know that Albert Einstein attributed some of his brilliant theoretical insights to his love for Mozart and Bach? He even once famously said,

"If I were not a physicist, I would probably be a musician. I often think in music. I live my daydreams in music. I see my life in terms of music." -Einstein

Many more creative innovators credit particular Bob Dylan songs for their most productive moments of reflection. Theme songs are not just casual preferences, they are deliberate anthems to motivate the mind and spirit into action.

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We've said this before, and we will say it again, louder: At a small studio, music matters immensely to us. Sometimes, the intention(vibe) of an entire week is set off of a song on Monday, and it permeates everything we do that week. Music is not just a backdrop for our work; we deploy it as a driving force for creative exploits. Loads of scientific research underscore this sentiment too, revealing that the right song can significantly boost cognitive abilities, enhance concentration, and even improve mental health.

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What is the soundtrack of your creativity? What music has the vibe to draw strength from? Having a personal anthem (or playlist) can be the key to unlocking your highest productivity and most profound level of creativity. Start by finding that one track that fills your soul with the urge to create, innovate, and lead change.

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Dive deep into the musical archives and unearth the sound that defines you. Whether it's something from the complex jazz rhythms to spark your strategic thinking, soaring orchestral notes that guide your design instincts, or the beats and poetic cadence of Hip-Hop that drive your coding skills, there is a sound that resonates with the vibe of your creative spirit, go find it!

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In the remixed words of the great Baz Luhrmann on Sunscreen-

“Ladies and gentlemen of the 57th edition of Ding! Find a theme song!

If we could offer you only one tip for the future, a theme song would be it.
The long-term benefits of a theme song have been proven by scientists.”

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Find yours, and it will propel you to be unstoppable, and when you do, share it with us.

Robert Frost (the poet) once stood at the crossroads of the metaphorical forest where paths diverged, contemplating the roads before him. His choice? The one less traveled—a path that resonates deeply with Who we are at a small studio. Our compass of being is not just about creativity but a sense of identity, a child-like state that's the guiding light that illuminates our path.

Countless design studios chase after the next big client, sacrificing their values and diluting their identities. However, we have chosen a different road that demands courage, conviction, and an uncompromising dedication to authenticity.

Our curiosity is boundless like a child discovering the world for the first time. Our approach is to empower the next generation of creative leaders, and we can’t back down from that path.

With each project, we embark on a journey of self-discovery, challenging ourselves to push the boundaries of what is possible while retaining the capacity to find joy in the simplest of moments. Our restless spirits thrive on the thrill of the unknown, constantly seeking new ways to redefine the art of verbal and visual storytelling for all of our client partners. Where many chase after fleeting trends, we build identities meant to last, inspired by the timeless curiosity of the mind of a child.

We vehemently reject the notion of cookie-cutter solutions. Instead, we immerse ourselves in our partners' unique narratives with wide-eyed wonder. We even trademarked an entire creative operating system, Identity Architecture to ensure we consistently follow this path. Through this process, we consistently deliver visual and verbal expressions deeply rooted in the soul of any brand.

Empowerment is a critical piece of our identity, so we will always foster and nurture the wonder within each of our partners, so that they can operate independently long after our collaboration. We equip them with all the clarity they need to maintain their identity, and execute with exceptional self-awareness.

As the world of design, communication, and identity continues to morph into a commodity of sameness, one thing gives us all the confidence to believe in the decisions we make: Robert Frost's words:

"Two roads diverged in a wood, and I took the one less traveled by, And that has made all the difference."

Stay true to yourself; it makes all the difference! ✌🏼

How often has the sole purpose of your job been to make people cry? That seems like a ridiculous question, especially given that you are reading this content from an Identity-Driven Design Studio and not a medical institution or some other spooky service provider. But let's sit with that question for a moment.

One of the things I have seen constantly happen from being a part of a small studio is the incredible fact that we make our client-partners cry! Yes, I said it!

We provide so much profound clarity that they can't help but have a visceral reaction.

I have witnessed the founder of a multimillion-dollar company shed tears of joy in clarity as he spoke about what the Identity Architecture creative operating system did for him and his organization. He admitted that he intended to sell the company he ran before he went through the process. But after the thorough framework of reflection and discovery, everything aligned with intense clarity for him. He felt a new form of ownership for his company and was empowered more than ever to take it to the next level. It is a peaceful sight to witness founders answer the critical question, "Who are you, really?"

The Peace it gives them is beyond bliss.

Last week, another key leader of an organization we took through the workshop piece within Identity Architecture, through tears, admitted to having more clarity in 8 hours of working with us, than in 12 years since he's been building within the organization.

Can you imagine that? More clarity in less than 24 hours of working with us than in several thousands of hours invested in building from the inside.

The two instances above do not exist in isolation. They are a few of many I have witnessed through Identity Architecture. Our work with our partners remains one of the most important ones in the lives of founders, leadership teams, or even design teams.

People need clarity in love, faith, work, basically in every sphere of life.

And we have found an effective-replicable way to ensure all our partners attain it seamlessly.

Our mission is to Bring Peace! And we make it happen every time we take our partners through Identity Architecture with tears of clarity!

Start some small talk with us and share this with those you care for.